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Managed Computer Consulting Glossary

(Retired) KISTech Communications Corp.

Posted by SP Home Run Inc. Marketing Team

Sep 22, 2014 8:59:00 PM

KISTech Communications Corp. was an IT consulting and niche publishing company specializing in small business IT services -- whose corporate name was amended to SP Home Run Inc. in April 2010.

KISTech Communications Corp. was an IT consulting and niche publishing company specializing in small business IT services -- whose corporate name was amended to SP Home Run Inc. in April 2010.

 

History

The company was first incorporated in New Jersey in October 1997, providing outsourced Virtual CIO services to local small businesses in Central New Jersey.


Within months of launching, KISTech Communications Corp. was attracting national attention due to its president Joshua Feinberg’s

  • Monthly Small Business Smarts columns and contributing editor role with Selling NT Solutions magazine

  • Two year series of bi-weekly VAP Voice articles for Microsoft’s Windows Server and Small Business Server (SBS) teams in Redmond, Washington -- columns that would ultimately be translated into 14 languages through Microsoft’s dozens of worldwide subsidiaries

  • Groundbreaking book and CD-ROM: Building Profitable Solutions with Microsoft BackOffice Small Business Server (Microsoft Press)

 

Pivots

Following the dot-com bubble burst of 2000, when Microsoft cut back sharply on its investment in tools and resources for its rather large community of very small partners, KISTech Communications Corp. morphed from primarily a local IT consulting firm to a national, and ultimately a global, provider of business development training tools.


The company relocated to and reincorporated in Florida in January 2002 and would over the next decade publish a series of very popular training product and services for IT consulting firms, VARs, system integrators, PC repair businesses, and IT solution providers in the USA, the UK, Canada, and Australia.


The primary products and services included:


In 2013, SP Home Run Inc., originally incorporated as KISTech Communications Corporation, began pivoting its core business model from training to implementation.


Because of dramatic market shifts in B2B purchasing cycles, where search, social, mobile, and cloud makes many traditional interruption-centric marketing channels anywhere from much less effective to obsolete, the company rebranded as SP Home Run Inc. and now provides outsourced Inbound marketing services for B2B technology companies.


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