SP Home Run Major League Membership was a continuing education training program for small business IT solution providers that needed to get clients, build recurring revenue, and grow their businesses -- consistently, cost-effectively, and systematically.
The program was developed primarily for SMB technology companies, including technology consulting businesses, value added resellers, network integrators, IT solution providers, MSPs, system builders, and computer repair businesses -- primarily in the USA, Canada, the UK, and Australia.
Goals
SP Home Run Major League Membership was designed to
- Guide members step-by-step through the entire sales cycle, including long-term client retention
- Attract the best small business clients
- Get members steady, predictable, recurring service revenue
- Build long-term scalable and sustainable business value
- Offer members new marketing, sales, and service contract tools and resources every month
To help members grow their businesses, at all stages of the sales cycle, SP Home Run Major League Membership included training, tools, resources, and community support that covered:
- IT Marketing and Lead Generation
- Selling IT and Lead Nurturing
- IT Service Contracts
- Starting Up Your New IT Business
- IT Channel and Small Business Technology Opportunities
Timeline
SP Home Run Major League Membership was first pre-announced in October 2011 with the intention to replace Computer Consulting Kit Home Study Course -- with potential members signing up with non-binding reservations.
Pivot
However in 2013, the publisher of the course began pivoting its core business model from training to implementation.
Because of dramatic market shifts in B2B purchasing cycles, where search, social, mobile, and cloud makes many traditional interruption-centric marketing channels anywhere from much less effective to obsolete, the company rebranded as SP Home Run Inc. and now provides outsourced Inbound marketing services for B2B technology companies.
Download your free IT Channel Inbound Marketing Planning Guide
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