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Business ModelsTechnologies We Market

  • Cloud Services (CSP) - With many small- and medium-sized businesses (SMBs) moving all or part of their infrastructure to the cloud, cloud service providers (CSPs) are in-demand. The challenge however for many cloud providers is being to able to consistently and cost-effectively acquire and retain the right kinds of clients. For growth-minded cloud service providers, inbound marketing is far more effective than traditional "old school" marketing channels for client acquisition and client retention -- which must be a top priority in any recurring revenue-centric business model.

  • Data Center - Colocation data centers are, by nature, more technically advanced than many other IT companies -- and their marketing and sales processes need to be advancing as well -- not stuck in the past.

  • Identity Management -- Also referred to as ID management (IDM), identity management helps organizations identify users and control access to resources through user rights and restrictions. 

  • IT Consulting - The demand for IT consulting continues to be strong. To find the best client opportunities, savvy IT consulting firms invest aggressively in inbound marketing. The flip side? Those IT consulting businesses that take a reactive wait-and-see approach, and basically ignore the need for any productive marketing, let alone inbound marketing, are dooming their futures.

  • IT Security - While security is a very broad IT services area that crosses over into and overlaps with several different platforms and related IT needs, SMB clients that contract with IT security businesses want safety, vigilance, and simplicity. Learn more about how your IT security business can use proven inbound marketing services to find clients, retain clients, and grow.

  • Managed Services (MSP) - Managed services providers (MSPs) need to be very specific about their inbound marketing strategies. Why? Unlike some IT consulting firms and computer repair businesses that succumb to “target market creep”...where some of their marketing and client list ends up being more B2C (business to consumer) than B2B (business to business), MSPs need to focus.

  • Network Integration - As network integration is now a very mature business model, many owners and managers of network integrators can become quite set in their ways. The world has changed. In order for your company to be found, it needs to evolve. Inbound marketing is a big part of solving that puzzle.



Vertical Markets

  • Education Technology (EdTech) - As recently as five years ago, marketing to education technology decision makers was quite different than today. But along came mobile devices, search engines, and social media to drastically change how people go about making purchase decisions. Therefore, your company’s marketing for education technology needs to catch up. See what inbound marketing can do for you.

  • Financial Services Technology - Your financial services technology company needs a strong, authoritative presence in that 57% of the typical B2B sales cycle happens before decision makers contact any vendors. And inbound marketing is the best way for your company to be found and engage with potential clients at the right time.

  • Health Information Technology (HIT) - Health information technology (HIT) at the broadest level helps to securely and efficiently manage the flow of healthcare related information between four different groups of stakeholders: patients, healthcare providers, government entities, and payers. Learn why "old school" marketing channels don’t really represent the way that most decision makers in this market research major purchases any more and how inbound marketing can help.

  • Legal Technology - While legal technology consistently ranks among the top 10 most popular vertical markets targeted by IT solution providers, legal technology itself is just as fragmented as the legal industry as a whole. We'll show you how to find law firms that are large enough to have (very) substantial budgets for IT services, but aren’t necessarily employing large in-house IT departments.

  • Manufacturing Information Technology - With dozens of different segments and micro-segments of the manufacturing industry, and potentially a dozen or more areas of strong demand for manufacturing information technology, how do you reach potential clients? Learn why inbound marketing is the best way for your company to be found and engage with potential clients.

  • Real Estate Technology - The way the world makes purchase decisions has changed drastically. So the method in which you market real estate technology to brokers and agents needs to adapt. Learn more about how your real estate technology company can use inbound marketing to find clients, retain clients, and grow.

  • Retail Technology - As retailers face increasing pressure from a variety of competitors, including e-commerce, it’s more important than ever to tap into retail technology. The explosion of interest in mobile computing and social networking has fundamentally changed how people buy products and services. Your retail technology sales process needs to ditch the “old school”, interruption marketing and get more inbound...where your best prospective clients come to you!

 

Note: Because SP Home Run specializes in these business models and vertical markets, there are times when our firm is not the best fit. Learn Who We Don't Help.  

Because of the rapidly evolving nature of the IT channel, we're constantly evaluating various business models and vertical markets. If your business model or vertical market is not currently listed, we still invite you to schedule a Complimentary Revenue Growth Assessment to see how we can help you.

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