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Technologies-We-Market-Vertical-MarketsListed below are the vertical markets we help with inbound marketing. 

  • Accounting Technology - Accounting technology helps accounting firms effectively record, process, manage and analyze financial data for their clients. 
  • Construction Technology - Construction technology helps construction firms effectively estimate, plan, administer, and manage their construction projects.
  • Education Technology (EdTech) - As recently as five years ago, marketing to education technology decision makers was quite different than today. But along came mobile devices, search engines, and social media to drastically change how people go about making purchase decisions. Therefore, your company’s marketing for education technology needs to catch up. See what inbound marketing can do for you.
  • Financial Services Technology - Your financial services technology company needs a strong, authoritative presence in that 57% of the typical B2B sales cycle happens before decision makers contact any vendors. And inbound marketing is the best way for your company to be found and engage with potential clients at the right time.
  • Health Information Technology (HIT) - Health information technology (HIT) at the broadest level helps to securely and efficiently manage the flow of healthcare related information between four different groups of stakeholders: patients, healthcare providers, government entities, and payers. Learn why "old school" marketing channels don’t really represent the way that most decision makers in this market research major purchases anymore and how inbound marketing can help.
  • Legal Technology - While legal technology consistently ranks among the top 10 most popular vertical markets targeted by IT solution providers, legal technology itself is just as fragmented as the legal industry as a whole. We'll show you how to find law firms that are large enough to have (very) substantial budgets for IT services, but aren’t necessarily employing large in-house IT departments.
  • Manufacturing Information Technology - With dozens of different segments and micro-segments of the manufacturing industry, and potentially a dozen or more areas of strong demand for manufacturing information technology, how do you reach potential clients? Learn why inbound marketing is the best way for your company to be found and engage with potential clients.
  • Real Estate Technology - The way the world makes purchase decisions has changed drastically. So the method in which you market real estate technology to brokers and agents needs to adapt. Learn more about how your real estate technology company can use inbound marketing to find clients, retain clients, and grow.
  • Retail Technology - As retailers face increasing pressure from a variety of competitors, including e-commerce, it’s more important than ever to tap into retail technology. The explosion of interest in mobile computing and social networking has fundamentally changed how people buy products and services. Your retail technology sales process needs to ditch the “old school”, interruption marketing and get more inbound...where your best prospective clients come to you!

Because of the rapidly evolving nature of the IT channel, we're constantly evaluating various vertical markets. If your vertical market is not currently listed, we still invite you to schedule a Complimentary Revenue Growth Assessment to see how we can help you.

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