(Presented by Joshua Feinberg of SP Home Run at Data Center World 2017 in Los Angeles) (One of the 5 Highest Rated Sessions of the Entire Conference, Based on Penton's Participant Mobile App Surveys)
Colocation data centers continue to be in demand by clients that simply don't want to, or aren't able to, build and manage their own data centers.
Yet the industry is maturing and consolidating at a brisk pace. It seems almost every week or two, there's new merger and acquisition (M&A) activity announced among data center operators and in the broader data center and mission critical industry.
In this environment, colocation providers -- and the companies that sell to and partner with them -- really need to focus on what they're best at, selecting the right clients and partners that allow for healthy pricing and profit margins.
At Data Center World 2017 in Los Angeles, Joshua Feinberg of SP Home Run presented an educational session on 10 strategies for concentrating on the right niches and avoiding commoditization.
By watching the recording of "10 Ways for Colocation Providers to Find the Right Niches and Avoid Commoditization," you'll learn how to:
- Assess your product/market fit
- Take stock of your assets
- Get in front of today’s colocation buyer’s journey
- Analyze your competition
- Identify market opportunities
- Generate more highly-qualified leads
- Accelerate more opportunities
- Scale revenue growth
- Position your company for profitable growth
- Use your data and buyer personas to dictate niches
Joshua Feinberg, Chief Thought Leader of SP Home Run
Joshua Feinberg helps data center, hosting, cloud, and managed service providers grow their leads, client base, revenue, and profitability. With over two decades in IT marketing and sales enablement, Joshua’s clients are able to differentiate, get found early on in the sales cycle, achieve trusted advisor status, and command premium pricing power to drive sustained, profitable, revenue growth.
Watch the Video Recording
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