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SP Home Run engages with B2B technology companies that want to grow their revenue by becoming world-class communicators. Within the mid-market and enterprise IT ecosystem, there are a select group of business models and vertical markets that SP Home Run specializes in. (Also see How We’re Different.)   That said, there are some companies that are not a good fit for working with SP Home Run.SP Home Run engages with B2B technology companies that want to grow their revenue by becoming world-class communicators. Within the mid-market and enterprise IT ecosystem, there are a select group of business models and vertical markets that SP Home Run specializes in. (Also see How We’re Different.)


That said, there are some companies that are not a good fit for working with SP Home Run.

 

Location and Language Issues

  • Located outside of the United States

  • Marketing and selling in languages other than English

  • Running marketing, sales, or support operations outside of the United States, even though targeting buyer personas in the United States

Size Issues

  • No full time, salaried, sales professionals

  • Fewer than 10 full-time employees

Business Model

  • Computer repair businesses

  • Average client lifetime value below $50,000

  • Low-margin, undifferentiated, highly commoditized business model

Priorities Not Aligned

  • Not in growth mode

  • Average sales cycle length unknown

  • Average client lifetime value (LTV) unknown

  • Average cost of client acquisition (COCA) either unknown, or leadership has no interest in measuring and optimizing

  • Leadership hates anything marketing- or sales-related

  • Leadership in denial that marketing can impact lead volume, sales productivity, quota attainment, revenue growth, and profitability

Company in Crisis Mode

  • Employee turnover problems

  • Unreliable or outdated infrastructure

  • Financial crisis

  • In the process of being acquired

Unrealistic Expectations

  • Leadership procrastinating this kind of initiative for years, but expecting overnight results

  • Leadership doesn’t value a data-backed strategy for closing competitive gaps

  • Leadership doesn’t understand the difference between rented attention (as in paid advertising) and creating your own media assets

  • Leadership doesn’t grasp the difference between helping and pitching

Company Culture and Beliefs

  • Not transparent about leadership and location on website

  • Leadership believes that their own preferences are largely the same as their prospects

  • Leadership micromanages to get their way

  • Leadership frequently changes course

Living in the Past

  • Leadership believes that their clients don’t use search engines or social media

  • Marketing and sales strategies center around interrupting, annoying, and harassing prospects

  • Leadership refuses to acknowledge that more agile competitors are disrupting

  • Leadership is in denial that their sales team is arriving way too late in the buyer’s journey to be effective 

 

Do You Need Help Reaching Your Company's Growth Goals?

Request a Revenue Growth Assessment

 

Schedule Your Complimentary  Revenue Growth Assessment

 

Requirements: SP Home Run provides complimentary Revenue Growth Assessments for director- and C-level stakeholders in U.S.-based IT companies that have between 10 and 500 employees.

(If you'd like to find out about our programs and pricing before requesting a Revenue Growth Assessment, we're very transparent. You can find a link to our Pricing page in the top and bottom navigation of just about every page on our website.)

 

 

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