While it’s widely accepted that technology adoption drives employee productivity and revenue growth, there’s a lot of misinformation surrounding how B2B technology gets deployed, managed, secured, and optimized.
So, educating the target market and building trust with them should be one of the priorities of the executives.
Where Technology Budgets Get Invested Within the Broader, Global $5 Trillion Technology Market
Among the $5 trillion global technology market (IDC), the United States holds the largest share with 33% of the total -- eclipsing most industries, including construction, retail, and transportation.
With the blurring of personal and professional lives, including home-based businesses, it can be challenging to distinguish between corporate and government technology spending (B2B and B2G) compared to B2C (business to consumer).
To gain the leverage that your tech company needs in sales and customer success, your team needs to be seen in the marketplace as the go-to subject matter experts, teachers, trusted advisors, and thought leaders about your most essential technologies and areas of specialization.
Your company needs to be found by the right people, in the right places, at the right time, and most of all: in the right context.
That’s no easy feat in a world where so many digital journeys are dominated by hyper-competition from all corners of the world.
That’s why it’s more important than ever to nail your strategy for differentiation, thought leadership, competitive positioning, sales cycle acceleration, and scalable predictable revenue growth.
From a tactical perspective, B2B tech executives need a go-to-market strategy that includes buyer personas, jobs to be done, a defined sales process, a demand generation plan, content strategy, key performance indicators (KPIs) to measure progress, and a customer success framework.
However, creating an effective go-to-market strategy can be extraordinarily time-consuming and expensive.
And that’s the reason why we created Go-to-Market Strategy Blueprints so that you can get instant access to affordable Go-to-Market Strategy Blueprints for specific industries and business models.
