What are customers looking for in online marketing since the pandemic?
Create value by teaching first
The overwhelming majority of your target prospects are looking to gather information, address goals, and solve problems when looking up a query on a search engine or asking about something on social media. To enter the conversation going on in your prospect's mind, it's super-critical to be contextually relevant. By sharing helpful content, you will earn mindshare as you educate and build trust -- which will make your prospects way more likely to come back to you when they're further along in their buyer's journey.
Don't propose marriage on the first date
If you sell a high-ticket product or service with a considered sales process, it's doubtful that you're closing the sale in the first conversation. And even if you did, are you really sure both parties did their homework, so there's no buyer's remorse. Remember, in a world where happy customer reviews help attract more happy potential customers, unhappy customers leaving lousy reviews can really stall your company's growth.
Respond faster than fast
Courtesy of innovators like Amazon, Doordash, and Instacart, most people are now conditioned to expect immediate gratification. Think about what you can do with self-service tools, such as chatbots or knowledge base, to help people self-serve even when your team isn't available. However, during business hours, make it a priority to respond as rapidly as possible. All the latest research confirms that your ability to connect with and qualify a prospect drops sharply after as little as five minutes.
What digital marketing strategies have been most effective for your B2B SaaS company? Let me know in the Comments below.
Topics:- Inbound Marketing