Do you use the HubSpot CMS Hub (Content Management System)? In this video, you’ll learn five ways to use HubSpot CMS to achieve your goals around growth.
(All of the tips in this video apply to either level of HubSpot CMS: Professional or Enterprise.)
1) Content Creation
- Website pages
- Landing pages
Hubspot CMS Hub is incredibly powerful for being able to pull all of your content creation efforts together under one digital roof.
Things like: running your blog, website pages, landing pages, and calls to action; all of that has to do with supporting your content, your thought leadership, positioning your company and your team as subject matter experts, educators, and trusted advisors.
All of that can be wrapped together in HubSpot CMS Hub.
2) Attracting Website Visitors
- SEO Strategy
- Pillar Content Pages
- Content Clusters
If your company is focused on improving its search engine optimization (SEO) or search engine marketing (SEM), or using social media, organic social media, or paid social media, anything that you're doing for traffic generation -- attracting website visitors -- can be better folded together all under one single platform under HubSpot CMS.
Regardless of whether you’re figuring out your SEO strategy, pillar content, website pages, and content clusters, there are topics that your company wants to be known for.
Or whether we're talking about measuring your SEO page optimization and everything you're doing with organic traffic or organic search, paid search, and organic social and paid social, CMS Hub has many tools under the hood to help you do that better.
Can you win in SEO in today’s hyper-competitive marketplace without amazing content?
In recent years, there's been a general movement towards, instead of building traditional marketing teams, create a media company within your company that's focused on providing great content to your niche.
And the better job you can do with doing that, the more you stand out, the more you'll be able to attract the right people in the right places at the right time, and most of all, in the right context.
So you and your company, your team, are seen as the go-to experts in your space.
HubSpot has done a masterful job of doing this over the last ten years.
There are thousands, if not tens of thousands of people, that learned SEO, social media, and blogging from great HubSpot eBooks, webinars, and HubSpot Academy. They've just done a tremendous job with that.
I still, to this day, multiple times a month, get people coming to me, and I ask them, What are you looking to accomplish? What are your goals?
They want to be like HubSpot and be seen as the go-to experts in their space, just as HubSpot has become known as the go-to experts in their space on everything having to do with marketing and now sales and services -- pulling all of that together.
3) Building Customer Experiences
- Marrying content with context using CRM and lists to personalize content
- Smart Calls to Action (personalized for persona and lifecycle stage)
- Content personalized for location/country
Marry content with context, using the CRM (customer relationship management system) to tie all of this together and to help personalize content at scale.
All of that can be tremendously successful to provide a better customer experience, which in many cases is now a point of differentiation if you're in a crowded marketplace.
4) Lead Generation
- Landing Pages
- Pop-Up Forms
If you've been a fan of HubSpot Marketing for years, going back to even the days before HubSpot had a CRM and sales tools, lead generation has been something that HubSpot has been helping tens of thousands of customers with for a long time.
Having more effective forms, landing pages, pop-up forms, and chatbots can all be very effective ways to get more value from your HubSpot CMS Hub to help you achieve and exceed your growth goals.
5) Understand What’s Working (And What’s Not)
- Most importantly: set SMART goals and track your progress towards your goals!!!
Understand what is precisely working and what's not. So reports, analytics, dashboards. Look at your content, Deals, sales performance, sales productivity, and what's happening with marketing attribution.
All of this is tremendously impactful in making more intelligent decisions.
“Hey, this thing kind of caught us off guard. And it's working fantastic. I had no idea it was working this well. Let's do five X that. Let's do 10X that."
"Oh, yes, this thing over here. Wow. Yes, surprised that's underperforming. Okay, Let's stop doing that. Let's do less of that."
So without having that insight, if you're in multiple systems and have fragmented data silos, it's hard to detect those things.
So not only does it potentially impact your customer experience, but by having one holistic view of what's going on, you can make better decisions much faster about what to do next.
And most importantly, the sixth bonus way:
Make sure that you have SMART goals that help get your team aligned about what to prioritize and track your progress towards achieving your SMART goals.
What are SMART goals?
SMART goals are specific, measurable, attainable, relevant, and timebound.
HubSpot CMS being used with the HubSpot CRM as well as Marketing Hub, Sales Hub, Service Hub, and Operations Hub are all designed to support your goal attainment.
So how are you currently using HubSpot CMS to support your growth goals?
Let me know in the comment section down below.