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Joshua Feinberg

Joshua Feinberg
Joshua Feinberg is CEO of SP Home Run and a digital transformation go-to-market content strategist for mid-market and enterprise IaaS, SaaS, and FinTech. Since 2002, he’s been building full-funnel inbound sales and marketing programs. He helps companies get found by the right people, in the right places, at the right time, and in the right context -- and uncover new revenue growth opportunities. Joshua helps clients in five very specific and interrelated areas: 1) Differentiation. 2) Thought Leadership. 3) Competitive Positioning. 4) Sales Cycle Acceleration. 5) Scalable, Predictable Revenue Growth. As an early adopter and advanced power user of HubSpot since 2010, Joshua is 28X HubSpot Certified and co-led the local HubSpot User Group for four years. As a former Microsoft content provider for and advisor to the Small Business Server (SBS) product and channel partner teams in Redmond, Joshua wrote the groundbreaking book Building Profitable Solutions with Microsoft Small Business Server and bi-weekly VAP Voice online columns that helped shape Microsoft’s partner and product marketing strategy, and ultimately the managed services business model. Much of the content he created was also localized and translated into over a dozen languages for a global audience of over 500,000. With a deep specialization in cloud, data center, and hosting, Joshua has presented educational sessions at HostingCon, Data Center World, MSP Expo/IT Expo, and DatacenterDynamics. He began his career marketing and selling higher education PC hardware and software for IBM Academic Information Systems (ACIS). Joshua’s been quoted in USA Today, CRN (cover story), VAR Business, Washington Times, South Florida Sun-Sentinel, AICPA Journal of Accountancy, Inc.com, CMS Wire, and TechTarget. He’s also had content published in Inc.com, Medical Economics, Windows NT Magazine, Microsoft Certified Professional Magazine, and served as a contributing editor for Selling Windows NT Solutions Magazine.

Recent Posts

How to Discover Your Competitors' Customer Segmentation Strategy

Segmentation (and its first cousin, personalization) matters more than ever in a digitally transformed world. And while your buyer persona strategy ...

Is a Digital Presence Really a Must-Have?

Wikipedia defines a web or digital presence “as a location on the World Wide Web where a person, business, or some other entity is represented.” In ...

B2B SaaS Marketing: Comparing the Best vs. the Worst

Are you in marketing, sales, channel, revenue, or go-to-market leadership for a B2B SaaS company? A little while back, a reporter asked me to share ...

How to Increase Customer Retention in IaaS, SaaS, and Fintech

If you lead a company that needs recurring revenue and customer success to grow, such as a subscription-based infrastructure as a service (IaaS), ...

Cold Emailing Tips for B2B SaaS Sales Teams

Buyer preferences have changed quite dramatically in recent years. Most B2B SaaS purchasers and other stakeholders now would much rather do their own ...

The 6 Biggest Marketing Challenges That B2B Fintech Startups Face

Founders of and investors in B2B Fintech startups often make the mistake of believing that their biggest battles center around product development, ...

5 Ways to Attract Customers with B2B Social Media

If your company is like most, you’re always looking for creative ways to attract and retain new customers.  Use these five ways to tap into your B2B ...

Is a Marketing Career for You? (Advice from Joshua Feinberg of SP Home Run)

Wondering if marketing is a good career choice for you?  A reporter recently asked me for my insight and advice on career choices for would-be ...

Sarah Bedrick, Co-Founder of SaaS Academy Advisors and Thrive Coaching [B2B Digitized Podcast]

In this episode of the B2B Digitized Podcast, you’ll be introduced to Sarah Bedrick, Co-Founder at SaaS Academy Advisors and Thrive Coaching.  Sarah ...
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