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Joshua Feinberg

Joshua Feinberg
Joshua Feinberg is CEO of SP Home Run and a digital transformation go-to-market content strategist for mid-market and enterprise IaaS, SaaS, and FinTech. Since 2002, he’s been building full-funnel inbound sales and marketing programs. He helps companies get found by the right people, in the right places, at the right time, and in the right context -- and uncover new revenue growth opportunities. Joshua helps clients in five very specific and interrelated areas: 1) Differentiation. 2) Thought Leadership. 3) Competitive Positioning. 4) Sales Cycle Acceleration. 5) Scalable, Predictable Revenue Growth. As an early adopter and advanced power user of HubSpot since 2010, Joshua is 28X HubSpot Certified and co-led the local HubSpot User Group for four years. As a former Microsoft content provider for and advisor to the Small Business Server (SBS) product and channel partner teams in Redmond, Joshua wrote the groundbreaking book Building Profitable Solutions with Microsoft Small Business Server and bi-weekly VAP Voice online columns that helped shape Microsoft’s partner and product marketing strategy, and ultimately the managed services business model. Much of the content he created was also localized and translated into over a dozen languages for a global audience of over 500,000. With a deep specialization in cloud, data center, and hosting, Joshua has presented educational sessions at HostingCon, Data Center World, MSP Expo/IT Expo, and DatacenterDynamics. He began his career marketing and selling higher education PC hardware and software for IBM Academic Information Systems (ACIS). Joshua’s been quoted in USA Today, CRN (cover story), VAR Business, Washington Times, South Florida Sun-Sentinel, AICPA Journal of Accountancy, Inc.com, CMS Wire, and TechTarget. He’s also had content published in Inc.com, Medical Economics, Windows NT Magazine, Microsoft Certified Professional Magazine, and served as a contributing editor for Selling Windows NT Solutions Magazine.

Recent Posts

B2B Sales Strategy Amid Changing Research and Purchase Decision-Making

B2B sales strategy needs to adapt amid changing research and purchase decision-making. In this video, you’ll learn why B2B sales strategy needs a ...

Content Operations | How to Build Your Content Team

In a world where so many buyer’s journeys are fueled by content marketing, content operations professionals are in high demand.  But scaling content ...

B2B Sales and the Gatekeeper Role

Search engines, social media, mobile devices, and third-party review websites have all dramatically changed how we research and make purchase ...

How B2B Marketing Grows Revenue

B2B marketing can be an incredibly powerful revenue growth engine. But in many companies, many internal factors conspire to sabotage B2B marketing’s ...

How to Set Marketing Goals for Your B2B Tech Startup

If you’re leading marketing for a B2B tech startup, you likely face many challenges; one of the least productive yet most annoying: the non-stop ...

Average Customer Lifetime Value (CLV) (LTV) in SaaS: How to Measure and Improve

SaaS (software as a service) startups often leave a lot of money on the table when focusing on the wrong measures of unit economics. Especially when ...

6 Lead Generation Strategies for Tech Startups

Your lead generation strategy can tremendously impact your sales opportunities, closed deals, revenue growth, profitability, and cash flow. But most ...

How to Write a Content Strategist Job Description and Interview Questions

As an essential part of your growing marketing team, you’ve likely decided that you’ll need a content strategist to figure out your go-to-market ...

Is Your Customer Acquisition Funnel Ready to Scale? (4 Questions)

A while back, a prospect reached out to me looking for customer acquisition help to attract consultancy clients.   He was looking for a ...
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