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After you have updated your stylesheet, make sure you turn this module off

Joshua Feinberg

Joshua Feinberg is CEO of SP Home Run and a digital transformation go-to-market content strategist for mid-market and enterprise IaaS, SaaS, and FinTech. Since 2002, he’s been building full-funnel inbound sales and marketing programs. He helps companies get found by the right people, in the right places, at the right time, and in the right context -- and uncover new revenue growth opportunities. Joshua helps clients in five very specific and interrelated areas: 1) Differentiation. 2) Thought Leadership. 3) Competitive Positioning. 4) Sales Cycle Acceleration. 5) Scalable, Predictable Revenue Growth. As an early adopter and advanced power user of HubSpot since 2010, Joshua is 28X HubSpot Certified and co-led the local HubSpot User Group for four years. As a former Microsoft content provider for and advisor to the Small Business Server (SBS) product and channel partner teams in Redmond, Joshua wrote the groundbreaking book Building Profitable Solutions with Microsoft Small Business Server and bi-weekly VAP Voice online columns that helped shape Microsoft’s partner and product marketing strategy, and ultimately the managed services business model. Much of the content he created was also localized and translated into over a dozen languages for a global audience of over 500,000. With a deep specialization in cloud, data center, and hosting, Joshua has presented educational sessions at HostingCon, Data Center World, MSP Expo/IT Expo, and DatacenterDynamics. He began his career marketing and selling higher education PC hardware and software for IBM Academic Information Systems (ACIS). Joshua’s been quoted in USA Today, CRN (cover story), VAR Business, Washington Times, South Florida Sun-Sentinel, AICPA Journal of Accountancy, Inc.com, CMS Wire, and TechTarget. He’s also had content published in Inc.com, Medical Economics, Windows NT Magazine, Microsoft Certified Professional Magazine, and served as a contributing editor for Selling Windows NT Solutions Magazine.

Recent Posts

Digital Marketing for Manufacturers and Distributors

The way people research and make purchase decisions about manufacturing and distribution partners has fundamentally changed.

4 LinkedIn Best Practices for IaaS, SaaS, and Fintech

As the world’s most popular professional social networking site for B2B-focused companies, LinkedIn now has more 700 million members worldwide, with over 170 million users in the U.S.

LinkedIn Lead Generation -- Are You Trying to Build Your Brand or Destroy It?

Are you trying to use LinkedIn lead generation to fill up the top of your sales funnel for your B2B technology company?

Finding the Google Ads Specialist of Your Wildest Dreams

In the movie Napoleon Dynamite, co-star Efren Ramirez (who plays Pedro Sánchez) delivers one of the film’s signature lines near the end of the film:

Comparing Sales Enablement vs. Digital Marketing | Where Should You Start?

I got a question from a client I’d done some strategy consulting for.

4 B2B SaaS Content Strategies to Leapfrog Your Competition

While most of my career experience is in digital marketing and sales strategy that helps grow tech startups, I majored in economics and worked in IT support for Merrill Lynch Global Research early on in my career.

The 5 Email Automation Strategies Every B2B SaaS Startup Needs

Where can you apply email automation to maximize its power?

Is Your Content Marketing Strategy Ready for Prime-Time?

For a mid-sized or enterprise content marketing team that's truly multi-disciplinary (strategist, copywriters, designers, developers, video producers, audio engineers, and events managers for example), your content strategy needs and justifies a completely different level of buyer insight investment than a small company with a one or two-person marketing team or that outsources to a content marketing agency with a modest budget.

How B2B Sales Teams Keep Up with Changes in Buyer Behavior

Was TOFU/MOFU/BOFU model ever relevant in a business-to-business environment?

Improving Your Sales Process with a Stronger Content Strategy

Even before the pandemic, the way people research and make purchase decisions changed more in the past decade than it had in generations.