Without content, the internet would be empty.
But with so many millions of companies worldwide now creating content, how do you ensure that your content stands out from the crowd? So you can attract the right audience, in the right place, at the right time, and in the right context?
In this video, you’ll learn some basic but really critical B2B content marketing advice.
My Perspective on B2B Content Marketing
I’m a content strategist, copywriter, and content marketing consultant for small business CEOs -- with 20+ years of experience in content creation for blogging, email, and social media. And I am certified in Content Marketing, Digital Advertising, Email Marketing, Inbound Marketing, Social Media Marketing, and Sales Enablement.
I’m a former Microsoft Corporation content provider for and an advisor to the Small Business Server (SBS) product teams and small business channel partner teams in Redmond, Washington. I’ve led marketing for a venture-based B2B SaaS company that’s applying AI in the accounting and enterprise finance space.
I’ve also had content published in Inc.com, Medical Economics, Windows NT Magazine, Microsoft Certified Professional Magazine, and served as a contributing editor for Selling Windows NT Solutions Magazine. With a deep specialization in the SaaS, cloud services, data center, and hosting industries, I’ve presented educational sessions at MSP EXPO/IT EXPO, HostingCon, Data Center World, and DatacenterDynamics. I began my career marketing and selling higher education PC hardware and software solutions for IBM Academic Information Systems (ACIS) and supported high-leverage co-marketing campaigns.
Best Practices for Becoming a Better B2B Content Marketer
- Figure out the topics that your audience is most interested in (buyer persona research).
- One-by-one, answer your target audience's biggest questions with Q&A and "how-to" content.
- Start your writing on camera by recording yourself on videos. No need to worry about perfection or production value. If the video comes out strong enough, you have great content for YouTube and other social channels. If the video is mediocre, your transcript of the video becomes a great first draft in a super-conversational tone.
- Create a writing routine or frequency that works best for you. While daily is ideal for improving (like a daily workout), once a week can work well for improving your craft. The key? Perseverance.
How to Improve Your Ability to Create Content for Your Business
I've been writing professionally since 1997. And there definitely have been years I've written more than others.
But overall, when you skip more than a few days, expect there to be some "pains" your first few days back.
In much the same as if you took a few weeks (or longer) off from going to the gym or working out at home.
Creating content regularly makes it a habit, and your confidence and results will definitely improve over time.