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Balancing B2B Online Marketing vs. Offline Marketing in a Post-Pandemic World

Should companies keep up with physical and offline marketing? In what ways?

Yes, companies should think about how physical and offline marketing stays relevant. However, from now on, all companies will seek to measure physical and offline marketing under largely the same lens and scrutiny as their online marketing.

Before COVID-19, many companies invested most of their marketing budgets on offline events -- especially lavish trade shows, golf tournaments, and group outings to major sports events. And a much smaller percentage of the overall marketing budget went to website development, content creation, SEO, social media, videos, and webinars.

As we emerge from the pandemic, the massive shifts to all-things-digital over the past 12 months are likely permanent. And it's the trade show booth and golf tournament that has to battle for a small slice of the remaining marketing budget.


What does your company's marketing mix look like going forward?

Are you planning a return to your 2019 marketing playbook?

Or has the massive acceleration in digital transformation during the pandemic fundamentally changed your go to market strategy?

Let me know in the Comments below.  

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