The best advertising channels for your data center depend on where your buyer persona is already hanging out.
How do we know which channels, which groups, and which hashtags to use? This should all be discovered during your buyer persona research.
Search or Social Advertising
If it is taking too long or becoming too difficult for you to earn organic reach on some of these channels, whether it’s search or social, use paid options to speed things up. Social media channels, like LinkedIn, Facebook, and Twitter are going to become pay to play in the very near future.
Once Facebook started their paid ad option, every public search and social company looked at Facebook with envy and asked themselves, how can we do that? And how do we properly monetize it?
Additional Factors to Know
In addition to having super tight conversion paths, you should have a good lead nurturing sequence. And ask yourself the following questions:
- Do you understand your cost per lead?
- Do you know your cost of customer acquisition (COCA)?
- Do you have product/market fit?
- Do you understand your client lifetime value (LTV)?
Everything comes back to your buyer personas. To best understand where your prospects are active, don’t skip buyer persona research. Your success depends on it.
What advertising channels does your data center use to attract prospects? Have you had any success? Or have you failed because you skipped buyer persona research? Let us know in the Comments below.
To learn more about the best advertising channels for data centers and accelerating your sales cycle, check out our webinar recording on Data Center Sales Funnel Acceleration Q&A Webinar.
Topics:- Data Center Colocation