Promoting your Technology Business: 5 Reasons to Have a Demonstration Kit

When you are promoting your technology business, it’s useful to have some demonstration equipment so that you can show customers some of the products and services you are selling. A demonstration laptop can work wonders in helping clients understand ideas and concepts that may be complicated to explain.

You can use demonstration equipment for any of the following purposes:

1. Showing customers a particular software product.

2. Demonstrating the speed of a system. For example, illustrating the difference in speed between opening a file on a local hard drive and opening a file stored within a cloud service.

3. Showing off your internal systems to demonstrate to customers how your technology business works on a day-to-day basis, and how it can assist them.

4. Building proposals on the fly.

5. Producing quick work examples, such as mock-up website designs.

Your demonstration laptop should be a constant companion when you visit customers, both current and prospective. A picture paints a thousand words, as the saying goes, and it’s therefore always useful having the option of showing customers what you are talking about.

Do you carry some type of demonstration kit? Has it helped you close sales for your technology business? Share your experiences in the Comments box below. 

And to follow-through on the tips introduced in this short article, be sure to download your free copy of the special report on How to Start a Computer Consulting Business: 6 Proven Ways to Build Your Initial Client Base. 

Creative Commons Image Source: flickr Marcin Wichary