5 Ways IT Lead Generation Can Increase Profits

Nothing is better than IT lead generation for increasing business and profits. As you probably have already learned, it is not enough to hang a sign, open your doors, and expect that “if you build it, they will come”.

Every day your computer consulting business is open, there is a need to find your next client, job, and lead.

Getting the High-Profit Customer with IT Lead Generation

You have probably also learned that costly traditional media is geared more toward getting the time-consuming low-profit home computer owner through your door.

This is not the way to get more profitable customers. In fact, some of the best ways to get a high-profit customer take no more than the time it takes to send an email, make a phone call, or mail a personal note to prospects.

Five Tips to Get In Front of Decision Makers

The way business is conducted is by forming mutually beneficial relationships with clients, prospects, local businesses, and the community as a whole. 

1. Be outgoing. Join local business groups like the chamber of commerce, civic organizations, and public service groups to meet new prospects.

2. Be helpful. Form relationships with clients that make them so grateful for the help they receive that they are willing to refer others to you.

3. Give information. Offer free information to entice prospects to sign up for a newsletter, an eBook, or a list of tips.

4. Be everywhere. Have a booth at the local trade show or sponsor an event near and dear to your prospects’ hearts.

5. Be the expert. Offer to conduct a seminar for discussing security threats to a company’s network.

What’s been most effective for your IT lead generation? Got an idea for #6 on this list? Please share your tips, hints, and war stories in the comments below.

And if you need to level up on lead gen for growing your IT services business, especially with SaaS or IaaS, be sure to enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups.