While many looking into opening a computer training franchise location may think they’ll be in the business of selling training classes, the market reality is quite different. Usually, students who take these training classes are often buying more than just a class. They’re “buying” career opportunity, job advancement, and higher annual salaries.
So with that in mind, it’s critical that computer training franchises position their companies to ensure their students get the career benefits they’re after. One of the best ways to accomplish this is by partnering with recruiters.
Network with Local IT Recruiters
You can network with local business recruiters who are hiring talented IT people for local jobs. After all, this not only helps your local economy and job market, but happier, well-placed students lead to more referrals and incredibly-powerful case studies and testimonials.
As the IT industry continues to grow and enjoy workplace dominance across dozens of sectors, many unemployed workers are looking for retraining. So in these situations, unemployed workers are not just looking for the best place to learn new skills, but also need professional introductions to potential employers.
Focus Your Training Classes on the Most Promising IT Career Needs
By working with local recruiters, owners of computer training franchises keep a finger on the pulse of their local markets’ demand and provide a tremendously-valuable benefit to their graduating students. Understanding what the job market is currently like is very important for a computer training franchise.
If students are interested in a particular training track, such as becoming Cisco-certified or learning a specific flavor of Linux, then provide highly-relevant classroom training that not only delivers on what students are hoping to learn but also simultaneously prepares students for the challenges they’ll face using these skills in the local job market.
You also need to manage students’ expectations about future employment as responsibly as possible. Again, helping to guide students into fields that will result in job placements can generate very positive reviews of your computer training franchise and result in more enrollments due to personal success stories.
Conversely, if your students go through a training program and do not receive the help required to get a related job, your computer training center will get a bad reputation.
Be a Matchmaker
Simply connecting students with several local IT recruiting companies will increase the chances they find employment and are completely satisfied with their decision to receive computer training from your firm. A professional recruiting firm can also ensure that your students have properly crafted resumes and cover letters and assist in getting interviews set up with companies that are actively hiring.
What are you doing at your computer training franchise to ensure that your students are not only properly trained but also connected to the right IT recruiters? Please share your thoughts in the Comments area below.
Creative Commons Image Source: flickr austinevan