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SP Home Run Weekly Update Newsletter - February 8, 2012

7 Books that Build Your IT Sales Strategies

7 Books that Build Your IT Sales StrategiesOnline research and courses are great ways to improve your IT sales techniques, but most owners of computer consulting businesses, VARs, and MSPs also like to have manuals on hand for background information and to dip into as needed. Learn about seven books that you will find yourself referring to time and time again.
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Pump Up IT Lead Generation at Local Trade Shows

To keep your business growing, you need to be constantly looking for sources of new leads. With that in mind, don't forget to take advantage of local business events right in your community. What should be on your short-list?
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IT Consulting Sales is All about Relationship Selling

In IT consulting, you are the product. You are selling your expertise, your competence, and your ability to positively influence and to deliver solutions to your customers' problems. How do you persuade a prospect to buy from you and not the IT consultant down the block?
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5 Computer Repair Ad Mistakes...and How to Fix Them

While it may be hard to believe, computer service companies can still draw local business from ads in the Yellow Pages. So take the time to design a powerful ad as part of your marketing plan. And be sure to avoid these five common mistakes.
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IT Service Contract Secrets for Getting More Repeat Clients and Recurring Service Revenue (White Paper)

Need more repeat clients and recurring revenue? Want to give your IT business a big running head start every time the calendar flips over to the first of the month?
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Starting a Computer Business? Bookmark These 8 Websites (Article + Videos)

When talking with those starting a computer business, we're often asked for advice and referrals to other businesses and organizations. What are resources that keep coming up over and over again?
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Tech Data Targets Growing Digital Signage Market

Digital signage, where information and advertising appear on digital screens in stores, restaurants, airports, and other public locations, is a profitable growth area for resellers. Find out about the challenges and how to deliver the complete solution.
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SANS AppSec 2012 IT Conference to Address Application Security Needs

Do you get involved in application security for your small business clients?
If so, then you may want to check out SANS AppSec 2012, which combines a traditional-style IT conference with a series of training courses.
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IT Security Associations that Help Small Vendors

Gartner research indicates that North American spending on security services should top $14 billion in 2012. More and more, businesses are looking to external sources for IT security solutions and expertise...and that's where you can come in, if you're prepared.
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