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SP Home Run Weekly Update Newsletter - February 29, 2012

6 IT Marketing Strategies that Make Your Business More Widely Known (Video and Transcript)

6 IT Marketing Strategies that Make Your Business More Widely Known (Video and Transcript)There are a number of marketing strategies that you can use to grow your client base, making your computer business more widely known. Although somewhat difficult, this can be extraordinarily effective. Why is getting more widely known so effective? Because, very few computer-related businesses actually achieve this measure of local celebrity, so those that do really stand out from the crowd. In this video tutorial, you'll learn about six IT marketing strategies that can catapult your business into local celebrity-dom.
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Computer Consulting Business Market Vetted by The Wall Street Journal

Is local computer consulting as exciting as headline-grabbing IPOs? This is probably not the case on most days. But one day a few weeks ago, the little-known part of the IT industry that keeps small businesses humming got some ink in one of the world’s most prestigious dailies. Move over Facebook, Apple, and Google. Another lesser-known part of the IT industry has captured the attention of The Wall Street Journal.
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3 Managed Services Marketing Strategies for Cloud Services Pricing

Successful managed services marketing has to get the pricing right. Cloud services, in particular, are increasingly in demand. However, because margins are sometimes thin, pricing accuracy is imperative. A ChannelPro-SMB webinar recently addressed this challenge and introduced three very simple, but crucial strategies.
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Selling IT Solutions? 3 Ways to Get Past Voice Mail and Caller ID (Video)

Build your websites, blast emails, seduce the search engines, mingle in social media, do anything it takes to drive traffic. That's advice the experts all agree upon. Yet, there could come a time when you can't wait for site visitors to buy or leads to show have to make something happen. NOW. Calling prospective customers and asking for their business has been known to work. The trouble? With caller ID and voicemail, people don't answer phones. But we can't take no for an answer, can we?  So, here are a few tricks that might work.
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8 IT Support Agreement Tips for Generating Recurring Revenue (Video and Transcript)

Starting from scratch each month is a tough way to sustain or grow a computer consulting business. There is general agreement that the key to having a big, running head-start each month centers around generating recurring service revenue. What's the best way to package a program like this so that it appeals to non-technical small business decision makers? Your business needs a highly-compelling, well thought-out IT support agreement program. Learn eight ways to make sure that your IT support agreement clients consistently generate high-margin recurring service revenue.
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How to Start a Computer Consulting Business (White Paper)

Starting an IT business? Learn about eleven key steps to take right away to get established professionally. Find out seven ways to keep your expenses low as you ramp up. Build your initial client base with a simple, very low cost nine-step plan for getting in front of the right decision makers.
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IAMCP Partnering Maturity Model Helps Build a Better Business

If you want to benefit from that chunk of IT budget that many customers often do not spend, moving up the IAMCP (International Association of Microsoft Channel Partners) Partnering Maturity Model, instead of going solo, may help.
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Computer Distributors Try to Compensate for a Credit Clampdown

High on the list of distributors' concerns is financing for the IT reseller channel. Although end customers want to buy IT solutions, the clampdown on credit from many traditional banking sources means that clients are now pushing the financing problem onto their resellers. The big IT distributors want to help.
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Cloud Expo New York to Help IT Pros Keep Up with Evolving Platforms

Make a note: The 10th International Cloud Expo New York is on June 11-14 at the Javits Center. In just a few years, this event has boomed. Organizers anticipate more than 5,000 delegates, 200 technical sessions, and 100 exhibitors.
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5 CompTIA Facts to Impress Even Your Geekiest Friends

CompTIA is one of the dominant forces in the IT certification market. But what is going on behind the glossy red-and-white site interface and logo?
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