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SP Home Run Weekly Update Newsletter - April 11, 2012

How to Market Computer Services (Video and Transcript)

How to Market Computer Services Video and TranscriptWhile most owners of IT-related businesses understand the need for constantly adding new customers and clients, what's less clear is how to market computer services effectively. In this video tutorial, learn seven ways to market your computer services more effectively.
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Top 10 IT Marketing Strategies for Consistently Attracting New Business Clients to Your Small IT Business (White Paper)

Need more clients? Find out eight very low-cost ways to draw in new business. Uncover four little-known secrets for locating the most highly qualified prospective clients. Plus, discover five easy-to-apply tips for marketing high-margin, small business computer consulting services.
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How to Easily Implement an Integrated Social Media Strategy in 7 Steps

Social media is growing in influence, but should you just jump in? Learn how to plan your approach so that you can roll out your integrated social media strategy in a controlled and authentic manner, while minimizing the risks of damaging your business profile.
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Marketing Your Computer Support Franchise Against Your Competition

If you own a computer franchise, you occupy a unique position in the marketplace. Small business owners in your area might have preconceived notions of other businesses they want to work with. Fortunately, you can accommodate just about all of them. Be sure to mention the following advantages when courting potential clients.
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How to Sell an IT Service Contract (Screencast)

If you are trying to sell service contracts to your small business clients, it's important to present them with a clear, focused value proposition to maximize your chance of winning the business.
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How to Become an IT Consultant - The First Five Steps (Screencast)

Planning and preparation is paramount if you want your computer business to be a success. Learn five simple steps on how to become an IT consultant and avoid the pitfalls that hold many people back.
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TeamLogic IT Offers Fee-Free Franchises to Veterans

TeamLogic IT is waiving its $40,000 fee for up to ten veterans who apply and qualify for a franchise by the end of 2012. It's first come, first served, and preference is given to service members coming home from Iraq and Afghanistan.
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HP Global Partner Conference 2012 Guides VARs and MSPs to the Future

For IT VARs involved with HP products, the HP Global Partner Conference 2012 in Las Vegas was a major event. HP brought VARs together to hear about the latest company initiatives and to confirm the direction HP is taking under its new CEO.
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TechAmerica Says Governments Should Use More Cloud Computing Services

If you work with the public sector, a TechAmerica Foundation report may give you useful leverage to get your customers to buy more cloud computing services.
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Being an Apple Authorized Training Center Can Boost Your Business

Does your company specialize in the Mac OS? Do you currently provide training? When you give your business the status of an Apple Authorized Training Center, you increase sales.
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