When creating a computer business flyer, it’s tempting to pack it with too much information. However, when promoting your business, it’s helpful to think quality over quantity.
Keep in mind that the goal is to get prospective clients to contact you for more information.
The flyer doesn’t need to, and shouldn’t try to, close the deal. The flyer’s sole purpose is to consistently generate highly-qualified inquiries.
Here are six tips to focus on the useful basics that you do want to include:
Simplify the layout – Too many options and too many service descriptions can be distracting.
Stress the benefits – Instead of listing all of your features, think instead of the problems that you solve for clients. List four or five benefits or promises, such as “increase productivity” or “improve profit margins.” This takes the emphasis off of cost and shows the value you bring to the table.
Don’t publish rates – Don’t give away too much too early. Your computer business flyer is the first point in your sales cycle, and gives prospective clients a reason to contact you.
Define your service area – Be specific about limitations, which shows you’re a professional. But choose your area wisely—be sure it includes enough potential prospects...research that should've been tackled in your business plan.
Provide clear and consistent contact information – Too many different points of contact are confusing. Limit it to one email address, phone number, street address, and website; too many email addresses can leave prospects wondering which to use. Consider creating one email address for marketing campaigns, which can help you track responses.
Give the prospect incentive to contact you now – Ever register for a conference on the last day for early-bird-registration before the price increased? Ever dine at a restaurant because you had an awesome coupon that was about to expire? Then you know, albeit subconsciously, that urgency motivates action. Give prospective clients a legitimate reason to contact you now. Something as basic as “Call Before [Date] and Save $25.00 Off Your First Service Call” can do wonders to list response rates.
Making your computer business flyer simple and consistent, while stressing the value you provide, is the best way to ensure readers will follow up and contact you. If you have some tips on how flyers have helped your IT marketing results, or perhaps points #7 and #8, please share them in the comments section below.
And to follow-through on the tips introduced in this short article, be sure to download your free copy of the special report on the Top 10 IT Marketing Strategies For Consistently Attracting New Business Clients to Your Small IT Business.
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Topics:- B2B Digital Marketing Strategy