Having already conquered the hearts of consumers (B2C), social networks are now also increasingly in fashion for businesses (B2B). E-marketing consultant Bob DeStefano has a number of remarks on the optimal use of these resources in a B2B environment, such as for technology marketing.
Content is (Still) King
Social networks only work for you as a business if you put content on them that is valuable to the customers you want to attract.
The best content helps your customers in their daily business lives. This means going beyond the specific solutions you offer, and tackling areas relating to running a business in your customers’ sector, to become the “go-to” resource for their questions.
Which Social Media Gives Which B2B Results?
LinkedIn is the social media site most likely to work for B2B technology marketing. DeStefano’s data shows that LinkedIn generates three times the number of sales leads compared to Twitter and four times as much as Facebook.
LinkedIn does this because:
It has very active groups and the possibility to invite people back to your website.
By participating in these groups, you can demonstrate your own thought leadership.
It allows you to turn cold calls into warm calls for sales by leveraging mutual acquaintances and arranging for an introduction to be made on your behalf.
However, the other social media have their advantages as well:
Facebook has massive membership and corresponding possibilities to multiply contacts.
Twitter can work well for targeted promotions and for listening to what the market is saying.
YouTube and SlideShare let you share multimedia content (videos and slide presentations).
Have you also tried new social networks like Google+ or Pinterest? Will they replace or rather enhance any of the social media mentioned above? Give us your views on using social media with technology marketing in the comments section.
And to follow-through on the marketing tips introduced in this short article, download your free copy of the special report on the Top 10 IT Marketing Strategies For Consistently Attracting New Business Clients to Your Small IT Business.
Image Source: LinkedIn Press Center
Topics:- B2B Digital Marketing Strategy