The ASCII Group has detected a similar problem of a lack of marketing resources among IT providers.
In a recent survey of its members, the trade group of MSPs, VARs, and IT resellers found that 72% of the participating IT companies declared that this shortage of marketing resources was limiting their business success.
Part of the group’s response is to now offer a “ghosted” newsletter service to help out. The service works by integrating selected articles into a template for a newsletter that can then be sent out on behalf of, and bearing the brand of, the IT provider.
Follow-Up to Social Media Service
The newsletter service is an extension of the automated social media service that the group also already offered.
Designed to help members out with their social media accounts on websites like Facebook, Twitter, and LinkedIn, the social media service automatically posts content for them several times a week. It solves what Jerry Koutavas, the ASCII Group president, sees as a double conundrum for IT providers: how to use social networks to enhance customer relationships; and how to do this in a consistent way.
Leveraging Content to Attract Customer Attention
The leverage exists between the two services because the content generated for the social media service, in the form of business tips, factoids, and articles, can be used in the newsletters as well.
Recent content themes have included IT security and cloud computing, and other specific themes or industry-related news and events of interest to end-users. Also, both services are available from The ASCII Group at no extra charge to its members.
What other “ghosted” marketing services could also help you win business? What are the limits for you to outsource your marketing like this? Our comments section is open for your opinions!
And to follow-through on the ideas introduced in this short post, be sure to download your free copy of the quick reference guide to the Top 9 IT Trade Associations for Small Business VARs, Integrators, IT Solution Providers, MSPs, System Builders, Computer Repair Businesses, and Computer Consulting Firms.
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Topics:- Computer Consulting Business