“Stop spending money and use the Cloud!” was the rallying cry from Business Box during its seminar at Business 2012. Your technology sales could achieve a massive boost by adopting this IT sales strategy.
One of the biggest stumbling blocks in technology sales has always been the capital expenditure required, which made many sales unfeasible for targeting towards small businesses.
There are other pain points that you can focus on as part of your IT sales strategies.
Four great examples that can be tailored to your audience when selling cloud-based solutions are:
Cost Cutting – Reduce your business expenses by moving to the cloud. IT maintenance, software licensing, and staffing costs all see significant reductions.
Scalability – No need to pay for services you don’t use. It’s easy to scale up and down based on your current business needs.
No Contract – Offer a pay-as-you-go option to smooth cash flow.
Accessibility and Availability – Access your data from anywhere in the world at any time.
Capture your prospect’s imagination and focus on exactly how the benefits and features of your offering will solve the issues that they are experiencing. In the context of their business and industry, it will help improve your technology sales.
Do you sell cloud-based solutions? If so, what techniques have you found useful in improving your technology sale? Share your experiences with us in the COMMENTS section.
And to follow-through on the pain points introduced in this short post, be sure to download your free special report on 7 IT Sales Secrets for Attracting High-Lifetime-Value Clients.
Creative Commons Image Source: flickr spratmackrel
Topics:- Cloud Service Provider CSP