IT Lead Generation on a Small Budget

When you start marketing IT services for your new business, it is unlikely that you have a large budget. So how can you successfully implement IT lead generation strategies on a limited budget?

You can generate IT sales leads with a small monetary budget. There is a trade-off for this, and that is the need for you to invest time in the process.

The connections that you make from implementing these strategies will give you a sound base for generating the IT sales leads that your business needs to start being successful. The initial time investment is well worth it.

Cold Calling to Generate Leads

Let’s tackle this one first. You are going to need to do this to some extent. I suggest that you brainstorm a list of the companies that you would like to work with.

Research them, find out who the likely decision maker is for your product or service, plan what you are going to cover in the call, and then pick up the phone. (Editor’s Note: Between Google, Twitter, Facebook, LinkedIn, and other social media marketing channels, it’s quick and easy to do your homework.)

Start to Build an Email List

Building your own list is an integral part of marketing.

Email marketing is still one of the most successful marketing channels. Start blogging on your business website and have a sign up form for a newsletter/email list. Encourage visitors to sign up by offering them something of value.

Build Market Place Relationships

Join two or three online or offline business networking groups.

Limit to this number, so that you can put in the time needed to be a useful member of the community.

Build a Social Media Presence

Build up profiles on Twitter, Facebook, LinkedIn, G+, and YouTube. This allows you to start networking directly with your marketplace and potential clients. It will also help to build traffic to your website, which will provide you with leads.

In order to benefit from this, you need to have a marketing plan and allocate a segment of time each day to work on your IT lead generation. Make sure you use the allocated time to work on:

• Making connections by making phone calls

• Proactively reaching out to people across social networks

• Getting out there to meet people in your networking groups

How is your IT lead generation strategy working for you? Share your insights and tips with us in the COMMENTS section.

And to follow-through on the tips introduced in this short article, be sure to download your free special report on the Top 10 IT Marketing Strategies For Consistently Attracting New Business Clients to Your Small IT Business.

Wikimedia Commons Image Source: Roman Oleinik