When you start marketing IT services for your new business, you are unlikely to have a large budget. So how can you successfully implement IT lead-generation strategies on a limited budget?

You can generate IT sales leads with a small monetary budget. There is a trade-off for this, and that is the need for you to invest time in the process.

The connections you make from implementing these strategies will give you a sound base for generating the IT sales leads your business needs to succeed. The initial time investment is well worth it.

Cold Calling to Generate Leads

Let’s tackle this one first. You are going to need to do this to some extent. I suggest you brainstorm a list of the companies you would like to work with.

Research them, find out who the likely decision maker is for your product or service, plan what you are going to cover in the call, and then pick up the phone. (Editor’s Note: Between Twitter, Facebook, LinkedIn, and other social media marketing channels, it’s quick and easy to do your homework.)

Start to Build an Email List

Building your own list is an integral part of marketing.

Email marketing is still one of the most successful marketing channels. Start blogging on your business website and have a sign-up form for a newsletter/email list. Encourage visitors to sign up by offering them something of value.

Build Market Place Relationships

Join two or three online or offline business networking groups.

Limit to this number so you can put in the time needed to be a useful community member.

Build a Social Media Presence

Build up Twitter, Facebook, LinkedIn, and YouTube profiles. This allows you to start networking directly with your marketplace and potential clients. It will also help build traffic to your website, providing you with leads.

In order to benefit from this, you need to have a marketing plan and allocate a segment of time each day to work on your IT lead generation. Make sure you use the allocated time to work on the following:

  • Making connections by making phone calls

  • Proactively reaching out to people across social networks

  • Getting out there to meet people in your networking groups

How is your IT lead generation strategy working for you? Share your insights and tips with us in the COMMENTS section.
B2B Lead Generation, B2B Sales Strategy
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