SP Home Run Weekly Update Newsletter - August 1, 2012

6 Computer Repair Flyer Template Ideas for Versatile Campaigns (Screencast)
Following up on the recent article on how to design your computer repair flyers for maximum impact, we've assembled a collection of versatile ideas, easily adaptable to a computer repair flyer template, to help inspire your campaigns.
Watch the Screencast...


IT Services Company Nails Anti-Marketing Hype Website Copy
In the course of a month, I typically see hundreds of different IT services company websites. The sites pretty much run the gamut--all different shapes, sizes, levels of marketing sophistication, and degrees of uniqueness.
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VAR Marketing and the Importance of a Beachhead at the Start
Starting or extending a business is often a moment of great temptation in VAR marketing. With all the opportunities available, it's difficult not to want to chase all of them. However, certain IT marketing principles need to be observed. One of these principles is the need to first establish a strong beachhead for a business start-up or expansion to succeed beyond the short-term.
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To Boost Information Technology Marketing, Should You Work for Free?
Is it ever OK to consult for free? It's a common question in Information Technology marketing, with no easy answers either way. Here are some viewpoints of both "Yes" and "No" partisans--plus another position that might also pay dividends.
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Software Sales Consulting: Why You Need to Master this Lost Art (Screencast)
The software sales market is a tough one. That is, unless you have a unique or aspirational product to sell and you've cornered the market. That is a dream for most of us. For the average IT company that makes its revenue from reselling software solutions, the best IT sales strategy for building repeat business is going to be via software sales consulting.
Watch the Screencast...


Take the IT Service Contracts Recurring Revenue Quiz
Does your company market to local small business clients? Do you want to generate predictable, recurring service revenue? Would like to attract the best small business clients to your firm's IT service contract program?
Take the Quiz...


Computer Business Names - 7 Steps for Selecting the Right One
Many things can stall the process when you start up your new IT business. One of the details that causes plenty of procrastination is having to choose from among various computer business names. But it's important to get it right the first time around, as it can be expensive from a financial and reputational perspective to have to change it once your business has started to mature.
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3 IT Consulting Firm Business Plan Essentials
Every startup IT consulting firm needs a business plan. It's a must if you're looking for any kind of financing. You also want a business plan to make sure you've thought through the fundamentals of your consulting business.
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Need to Hire Military Veterans - An Important Reminder from MSPmentor
A few weeks back, Joe Panettieri, executive VP of Nine Lives Media, blogged on MSPmentor.net a very important reminder to U.S.-based IT channel companies: Take extra care to consider hiring U.S. military veterans for open job positions.
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Start Your Own Computer Repair Business with 3 Free SCORE Budget Tools
If you're thinking about how to start your own computer repair business, make a visit to the SCORE.org website. SCORE is a nonprofit supported by the U.S. Small Business Association that provides free business advice and mentoring. In its Templates and Tools section, there are many essential document templates that IT consultants should be aware of.
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Microsoft Partner Network Adds Small Business Competency
The Microsoft Partner Network program has finally legitimized the subset of the IT reseller channel occupied by small business-centric VARs, MSPs, integrators, and consulting firms, among others. With the Microsoft Small Business Competency, small business channel partners can now up the ante in their relationship with Microsoft, beyond the soon-to-be-retired Microsoft Small Business Specialist (SBSC) credential.
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See What's Coming Up Next Week

* How to Build Up Your Reputation
* Case Study on IT Sales Presentations
* Pros and Cons of All-Inclusive Rates
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