Expetec Founder's 10 Rules About Computer Franchise Business Success

Most computer franchise business owners struggle to make their businesses successful. Lonnie Helgerson, founder of Expetec Technology Services, recently wrote a book on successful franchising entitled Five Pennies. (This is a direct link to the Amazon URL, as SP Home Run Inc. doesn’t participate in affiliate programs.)

Writing about his vast computer franchise experiences with organizations like Expetec, as well as other related observations, Helgerson laid out 10 general rules for successful franchising:

1. Create a sustainable franchise unit where profit is a by-product of your franchise’s strength.

2. Focus on developing a culture of co-dependency and good franchise relations.

3. Plan your growth in advance.

4. Engage all team members in perpetual franchise education and improvement.

5. Know which computer franchise business practices work best for you.

6. Recruit only compatible candidates and create a desirable profile to attract them by awarding incentives to deserving candidates.

7. Pay attention to store operations and to bringing in sales.

8. Look into macro-level programs like national partnerships and accounts.

9. Stay abreast with developments in technology, especially the ones that impact your business.

10. Smartly manage all resources to accommodate changes on short notice.

You can read the details of the Ten Rules of Successful Franchising here. Helgerson suggests that computer franchise business owners share these rules with their team members and ask them to rate their brand on the basis of each.

Do you have a secret piece of wisdom on making a computer franchise business successful that you would like to add to Helgerson’s list? How applicable do you see these rules beyond just Expetec? Please share your thoughts in the Comments section below.

And be sure to download your free copy of the quick reference guide to the 13 Computer Franchises that Start Up and Support Computer Repair, IT Consulting, and Managed Service Provider Businesses.

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