When you start up your new IT business as an IT solutions provider, you will find that you are overwhelmed with information. Many strategies and technologies vie to grab your attention—a lot of them are unnecessary when you first start out.
However, there are some things that it is good to know up front. Here are seven key ideas to keep in mind when branding your business and launching your initial marketing and sales processes. In no particular order, they are:
Combat information overload from incoming marketing messages, as this is rife amongst your audience. As an IT solutions provider, your company has to stand out to get prospects to pay attention.
Compete on price or expertize. Make sure that you are an expert in your field. This will provide you with higher hourly/ fixed rates and a sustainable business model.
Prove how you will reduce your client’s costs and increase their profits.
Understand what your market’s critical business issues are and then tailor your services to meet those needs.
Don’t overstretch yourself. Concentrate on landing one client so that you can test out your processes and do an exceptional job for them.
Always go into a sales appointment knowing exactly how you are going to be able to address that specific client’s pain points.
Be passionate about your product and services. You are your brand.
These seven points are the key to positioning your IT solutions provider business successfully in your marketplace. Once you have done that and projected the right brand image, you will be much more successful throughout your marketing and sales processes.
What additional advice would you add to this list for a new IT solutions provider? Share your advice in the Comments section.
And to follow-through on the tips introduced in this short article, be sure to download your free copy of the special report on How to Start a Computer Consulting Business: 6 Proven Ways to Build Your Initial Client Base.
Wikimedia Commons Image Source: Guido "random" Alvarez
Topics:- Computer Consulting Business