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SP Home Run Weekly Update Newsletter - September 5, 2012

4 IT Marketing Strategies That Won't Break the BankSP Home Run Weekly Update Newsletter
September 5, 2012

4 IT Marketing Strategies That Won't Break the Bank
Some IT marketing strategies that cost you very little at all, from a monetary perspective, can be highly effective. In fact, you'll find that raising awareness of your business locally and on the Internet using these four methods can be highly effective and rewarding.
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Computer Repair Business Names and 3 Ways to Punch-Up Your Marketing (Screencast)
When choosing from among new business names, one of the biggest challenges you'll face is finding names that are unique. Should you pick something catchy? Or maybe names based on location or the industry that you specialize in?
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Take the IT Marketing Client Attraction Quiz
Do you market to local small business clients? Do you need to get better marketing results? Are you engaging in the right activities to attract best small business clients to your firm?
Take the Quiz...

3 Software Consulting Firm Credibility Builders
Once you launch your firm, a key to establishing a sustainable client base is to build up your credibility. People want to do business with either someone they know or someone that they can trust. Consider these three simple ways to demonstrate your expertise to your potential clients.
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Consulting Sales and the 5 Essential Website Must-Have's (IT.Toolbox)
Do you consistently have enough high-quality leads in your sales funnel? If not, there's a good chance your company's website is to blame. In this post, you'll learn about five essential website must-have's for those that need to close more consulting sales.
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7 Technology Sales Training Skills to Focus On
Time is a scarce resource for most small business owners. So, when you set some time aside for technology sales training, it's important to make sure that the training covers the skills that will have the most impact on your sales success rates. Find out about the seven skills that you should always look to improve during training.
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IT Maintenance Contract Heads-Up On the 4 People You Must Keep Happy (Screencast)
When you operate a maintenance contract, it's important to build the right relationships with clients on-site to help the day-to-day running of the contract go smoothly. Learn about the four key people you should ensure you are on good terms with at each company you look after.
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Computer Service Report Essential to SMB IT Professionals
Not all IT professionals are great at producing documentation, but a computer service report should really be considered an essential every time you do work on a client's PC. Here are four reasons why.
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Computer Reseller Startups Can Learn from LinkedIn Co-Founder
If you're working on a computer reseller startup, consider some advice from Reid Hoffman, a cofounder of LinkedIn. Hoffman, also a former executive at PayPal, spoke at the Austin South by Southwest Interactive Festival in March.
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Starting a Consulting Firm as a Solopreneur (Screencast)
Being a solopreneur can be an isolating experience. The truth is that no one person can become a success by himself or herself. Everyone needs encouragement, a sounding board, and a support network of some kind.
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Computer Shop Business Ownership and 3 Essential Considerations
Running a computer shop is a rather different proposition than running an IT support firm or consultancy. This article explores three things you should consider if you are contemplating ownership of a computer shop business.
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  • Computer Service Rates - Aim High or Aim Low?
  • How to Sell IT Solutions
  • Estimating Start-Up Capital Needs

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