SP Home Run Weekly Update Newsletter

September 12, 2012

3 Tips for Managed Services Marketing at Trade Shows
There are some standout examples of companies getting it right with their presence at trade shows. But there are also some that get it surprisingly wrong. You don't want to fall into the latter category. So it's vital that you get your managed services marketing right at any trade shows you attend or you will be wasting your precious resources. Here are three marketing strategies that you can employ, that are used by all successful managed service providers at trade shows.
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Take the IT Service Contracts Recurring Revenue Quiz
Does your company market to local small business clients? Do you need to generate predictable, recurring service revenue? Would you like to attract the best small business clients to your firm's IT service contract program?
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Computer Service Rates -- Aim High or Aim Low? (Screencast)
When you run an IT business, you need to decide whether to aim high or low with your computer service rates. Here are the advantages and disadvantages to each approach.
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How to Sell IT Solutions by Educating and Informing Your Audience
Wondering what you can learn about how to sell IT solutions from an S&P 500 computer software company, with $3.85B US in sales (2011) and 8,000 employees? Are there lessons to be learned for tiny IT startups?
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Ending a Computer Maintenance Agreement -- How to Ditch a Customer
Not every maintenance agreement is meant to be. Over time, you'll probably encounter a few clients who are simply too hard to help. Maybe they will consistently ignore your advice or perhaps refuse to make essential investments to keep their networks stable and secure. In these situations, it sometimes becomes necessary to end a computer maintenance agreement. If a client is consistently taking up your time unfairly or causing your stress levels to rocket, it's time to break free. Here are a few tips on how to do so:
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PC Repair Service Can Learn Pricing Lessons From Netflix Debacle (Screencast)
If you own a PC repair business and you're wondering about how to structure your pricing, consider some lessons from Netflix. An article on Entrepreneur.com offers several lessons owners of a computer business might learn from the Netflix debacle. Three particularly relevant are:
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Estimating Start-Up Capital Needs When Starting a Consulting Company (Screencast)
If you're wondering how to start a consulting company, one of the biggest mysteries is often how to properly estimate your start-up capital needs.
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Technology Consulting and Your Escape From the Corporate World
It seems like every year, more people are leaving the corporate workforce to strike out on their own. It's an exciting prospect, starting up a technology consulting business of your own. But it can also be unsettling, letting go of the perceived security of a full-time job in the corporate world. Here are eight things that you can start to do today to make your escape a little less daunting.
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Start a Computer Business the Right Way with These 4 Tips (Screencast)
With a little business savvy and a bit of computer knowledge, you can start a computer business. Most small businesses today depend on their computer systems. In fact, if their systems go down, they may have to close up shop until the problem is solved. This is why small businesses need you. Listen to these 4 tips to learn how you can start your own successful computer business.
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Attracting Steady Monthly Clients
Marketing IT Services Made Simple
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SP Home Run Weekly Update Newsletter - September 12, 2012