SP Home Run Weekly Update Newsletter

September 25, 2012

5 Ideas for Technology Marketing Through Local Events
Building a positive reputation for your business is something that should be in the forefront of your mind for every decision that you make both personally and professionally. Learn 5 ways to engage with your local community while enhancing your business reputation at the same time.
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Computer Business Card Alternatives That Won't Just Get Filed (Screencast)
If you take a purely practical view of your business card, you'll probably end up concluding that: (a) the information on it should make it easy for your customers to contact you. And (b) it should be something they access more than the business cards of competitors. But what do you do if your business card ends up at the bottom of a desk drawer, where good design or bad, it's simply forgotten?
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Top 10 IT Marketing Strategies (White Paper)
Do you need to more consistently attract new B2B clients to your small IT business? Uncover little-known secrets for locating the most highly qualified prospective clients. Get better results when marketing high-margin, small business computer consulting services.
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Computer Service Business Can Thrive on Networking
If you run a computer service business, you know you need to network. A great way to get started is to pop over to YouTube and watch some videos. There are a lot out there with some useful and motivating information. Here's a sampling:
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How to Sell Software Solutions: Transactional vs. Relationship Marketing (Screencast)
Relationship and transactional marketing are two distinct strategies for marketing your products and services. It is important to know the difference between the two, as they are opposites in every way. You can use either or both strategies in most businesses, depending on the business model, with varying degrees of success. Let's talk about how to sell software solutions using these methodologies.
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Service Level Agreements - The Same for Every Customer?
When you put service level agreements (SLAs) in place with your clients, do you agree to the same terms with all of them? While signing up all of your clients to the same service level agreements may make your admin easier, it could actually mean that you are making your life far more difficult than it needs to be.
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Running a Computer Consulting Company - How to Take a Holiday (Screencast)
When you're running a consulting company, taking a holiday and remaining undisturbed throughout can be a serious challenge. Unfortunately, PCs and servers will continue to need attention in your absence. But rest and relaxation are essential, both for your sanity and for your continued enthusiasm. Learn 4 strategies that maximize your chance of taking a successful holiday with minimal interruptions.
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On-Site Computer Service Firms: 4 Reasons to Avoid Residential Clients (Screencast)
Home users can be fine to help you get started in your computer service business, as residential clients can start you off with some great testimonials. But residential clients may not be of much value to your firm in the long run. Listen to these tips to hear why you should be focusing on the small business market, rather than the residential or home user market.
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IT Consulting - Is Your Passion Enough for a Business?
Have you been dreaming about forming your own consulting business? Many entrepreneurs make the mistake of quitting their day job and then realizing they did not have enough passion for their business to make it succeed. Are you in danger of falling into this same trap?
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4 PC Consulting Tips for New IT Business Owners
Wondering how you can make it in the consulting world? Making a success of PC consulting, when you start up your new IT business, is not as difficult as it might seem. If you follow four basic rules when targeting your market and choosing the services that you are going to provide, then you'll have a much higher chance of success.
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See What's Coming Up Next Week

Case Study on Selling Managed Services
How to Handle Computer Repair Contract Complaints
5 Technology Consulting Must Do's

SP Home Run Weekly Update Newsletter - September 25, 2012