As a small business owner, recruiting is a completely different ballgame compared to that of someone within a large corporation. It’s not always easy for small businesses in the tech world to compete with larger organizations on salary and perks, but you can still aim to recruit good quality staff by making sure that your IT sales job descriptions and ads are as enticing as possible.
What’s In a Job Title?
The first thing that you notice when you’re scanning a job board or the local paper is the title of the position. Hardly anyone takes the opportunity to make a job title interesting or enticing, especially not large corporate HR departments. Put yourself in the job hunters’ shoes—be descriptive and hook them.
Simplify, Simplify, Simplify
Not only should you use clear and simple language, but you must also be direct in all of your descriptions of responsibilities, skills, and qualifications required. Make sure that the applicant does not have to read between the lines. In addition, use bullet points liberally to make the document easier to read.
Inject Some Personality
The entire IT sales job description should embody your business culture. You can convey this through your choice of words and style of the document. It’s vital that you’re authentic—for example, if you believe in running a business along the lines of Google’s culture, then embody this in your description. This would be entirely different than the type of description you might write if your business were more akin to Apple’s top-down “genius” culture.
And A Final Word
When you’re putting an IT sales job description together for your business, think carefully about the type of person you want to work alongside you. Small businesses tend to need to employ team players that are able to work together for the common good. This is not something that comes naturally to all sales professionals, so it is vital that your job description appeals to candidates that are compatible with your business.
How do you align your business needs and culture in your job descriptions? Share your thoughts with us in the Comments section.
And be sure to download your free copy of the special report on 7 IT Sales Secrets for Attracting High-Lifetime-Value Clients.
Creative Commons Image Source: flickr Egan Snow
Topics:- Computer Consulting Business