SP Home Run Weekly Update Newsletter

November 12, 2012

Can You Expect IT Lead Generation Instantly from Business Networking? (Screencast)
Business networking frequently gets nipped in the bud, simply because results don't seem to come quick enough. Although IT lead generation by networking with contacts doesn't have to be long and arduous, it's like baking bread: you have to allow for a little time for your dough to rise. So why might your patience then be rewarded?
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10 Awesome Computer Company Logos To Inspire You
Deciding on the logo for your business isn't easy. It can take many iterations before you get there, so don't lose heart and do not settle for one that does not convey what it needs to for your business. Some high-profile technology companies have re-imagined or freshened up their branding over the last couple of years. Let's take a look at 10 well-designed computer company logos that will help you to draw inspiration for your own.
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What Software Marketing Pros Need to Know About E-mail Marketing (Screencast)
Software marketing can be approached in a lot of different ways. E-mail marketing is still very popular, primarily as a cost-effective tool to stay in front of qualified leads and clients. To reach your goals, consider e-mail deliverability, essentially the study of how to make sure your e-mail marketing makes it through to as many of your subscribers' inboxes as possible. Learn the terms that are especially relevant to small IT companies.
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Marketing Your Computer Firm With Great Speeches
A great way to market your computer firm is to book yourself as a speaker at local conventions. Doing this helps position you as an expert in your field, and you can market the event to existing and prospective clients. To leave the audience with a positive feeling about your firm's abilities, start with these two essentials.
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10 Software Sales Rep Tips - Selling IT Services & Custom Applications (IT.Toolbox)
What should a salesperson know when selling IT services, technology, products, and custom applications? To manage expectations and get off on the right footing, it’s critical to distinguish between selling more well-defined IT services, technology platforms, and products, as opposed to more loosely-defined web application development or more traditional custom application development.
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Outsourced IT Support: Have All Objections Covered Prior To Sales Calls (Screencast)
Practicing your reasoned arguments and responses to objections raised by your potential customers is something that you should take the time to do. Practice and have counter arguments well prepared because small business owners are deeply in touch with their businesses and are often entrenched in their ways. Here are nine of the most common things that come up, so that you can get yourself prepared.
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How to Start a Computer Consulting Business (White Paper)
Starting an IT business? Learn about eleven key steps to take right away to get established professionally in business (pages 3-5). Find out seven ways to keep your expenses low as you ramp up (pages 7-8). Build your initial client base with a simple, very low cost nine-step plan for getting in front of the right decision makers (pages 8-10). Fortify your IT startup with four sources of revenue so you don't put all your eggs in one basket (pages 10-11).
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3 Changes Your IT Sales Job Descriptions Could Benefit From
As a small business owner, recruiting is a completely different ball game compared to that of someone within a large corporation. It's not always easy for small businesses in the tech world to compete with larger organizations on salary and perks, but you can still aim to recruit good quality staff by making sure that your IT sales job descriptions and ads are as enticing as possible.
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Offering an IT Managed Service - Possible for a One Person Band? (Screencast)
Many IT support companies are following the trend of moving towards a full IT managed service, rather than working on a break / fix or retainer basis. If you run an IT company by yourself, you may have wondered whether you are truly in a position to migrate towards this popular service model, or whether you are stuck doing things "the old fashioned way."
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How Small Business IT Support Firms Can Stay Ahead of the Competition (Screencast)
New IT support companies enter the marketplace every day. Maybe it's a hobbyist who's taking their business full time. Maybe it's a corporate IT professional who was just laid off. It really doesn't matter where they are coming from; what matters is how you defend your small business IT support company and stay steps ahead of the competition. Learn strategies to formulate your plan.
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Network Consulting - Four Ways to Minimize Stress
Few people would claim that network consulting is a stress-free profession. However, there are plenty of things you can do to minimize stressful days. This article offers four simple suggestions.
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SP Home Run Weekly Update Newsletter - November 12, 2012