SP Home Run Weekly Update Newsletter

November 19, 2012

How to Market IT Services on Facebook
Although Facebook is currently the biggest social network around, it takes a considerable amount of time and effort to build a quality business presence on Facebook. Social media is by no means a free source of marketing for any business. But Facebook has recently changed the game, making it even harder and more expensive for businesses to reach their audiences...even the ones that have already connected with their pages by liking them.
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Should Your IT Marketing Target B2C? Or B2B? (Screencast)
If you own or manage a VAR, MSP, or consultancy that works primarily with SMB customers, and you're wondering whether your IT marketing should target the B2C (Business to Consumer) segment or the B2B (Business to Business) segment, you're in good company. Many in the IT channel frequently get their targeting completely wrong. In this article, we'll look at how IT marketing and customer acquisition costs impact your decision on where to target.
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5 Marketing Ideas If the PC Market Implodes (Screencast)
You and your company may be experts in supplying, installing, and repairing PCs. But what would happen if the number of clients who use PCs went down and competition went up? Figures for shipments of PCs in Q2 of 2012 suggest this scenario may be uncomfortably close to the truth. Even Dell last week posted a bad quarterly earnings report and blamed declining PC sales. If the PC market is truly destined to decline, here are five possibilities for revamping your PC marketing strategy.
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IT Sales Secrets for Attracting High-Lifetime-Value Clients (White Paper)
Close more IT sales faster with seven simple steps (pages 3-5). Learn how to dramatically boost your closing rate (pages 5-6). Find out how to virtually eliminate client billing risks that can interfere with your IT sales compensation (pages 8-10). And discover five key steps for closing more recurring revenue IT sales faster and with higher margins (pages 12-14).
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8 Ways to Generate Recurring Revenue with IT Support Agreements (Video)
Starting from scratch each month is a tough way to sustain or grow a computer consulting business. There is general agreement that the key to having a big, running head-start each month centers around generating recurring service revenue. In this post and the video tutorial, learn about eight ways to make sure that your clients consistently generate high-margin recurring service revenue.
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PC Repair Business Startup Funding Ideas (Screencast)
Any business needs funds to get started. Your PC repair business is no different. Are you opening a storefront? Or will you be working from home? Do you need to stock up on parts? How much do you really need to get started and where will you get it from? Learn four possible ways to get the funds you need.
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5 Ways Your Online Computer Repair Service Can Shine
Standing out from the crowd is not an easy task; trying to stand out online is even more difficult. However, if you follow these five tips, then you'll get your online computer repair services to stand head and shoulders above the competition.
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Is There Still a Market for Voice and Data Cabling? (Screencast)
Is voice and data cabling still a key facet of providing IT services, now that wireless technology is ubiquitous?
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Protect Your IT Company from Entrepreneurial Excesses
If you've founded an IT company, you no doubt have entrepreneurial tendencies. A provocative article in USA Today cautions that the same confidence needed to strike out on your own can lead to problems. You need to believe enough in your idea that you abandon the security of an office job, but you don't want to start falling under your own hype either.
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Marketing IT Services on Twitter
Establishing Relationships During Your IT Sales Process
How Outsourced IT Support Business Can Get Frugal and Save

SP Home Run Weekly Update Newsletter - November 19, 2012