YouTube is a great channel to engage your audience the right way throughout the purchasing cycle and through to customer care. However, many companies fall flat when they consider their strategy for how to market IT services on YouTube. They don’t take into account the three types of videos that they need to be producing in order to make a success of their YouTube channel.
Branded Videos – These are not about specific products or services, but are there to raise brand awareness and to connect with your audience on an emotional level. Often these videos are the ones most likely to go viral. So think outside the box and entertain your audience.
Demo Videos – These should be all about educating your audience and convincing them to purchase your solution. You need to be rational and focus on how your solution will resolve their problems. This is another good way of helping to raise your brand awareness.
Tutorial Videos – These also focus on educating and informing your audience. They help with customer service and retention, as long as the videos are useful. To make these videos viable for raising brand awareness you need to expose the viewer to both your brand as well as to the solution.
I hope that you’ll find this article about how to market IT services on YouTube useful for your business.
Do you currently use videos as part of your IT marketing strategy? Share your experiences with us in the Comments section.
And to follow-through on the tips introduced in this short article, be sure to download your free copy of the special report on the Top 10 IT Marketing Strategies For Consistently Attracting New Business Clients to Your Small IT Business.
Creative Commons Image Source: flickr jm3
Topics:- B2B Digital Marketing Strategy