SP Home Run Weekly Update Newsletter

December 17, 2012

Top 5 IT Marketing Ideas for Drawing in New B2B Clients (Video)

Could your year-end planning use some simple, cost-effective IT marketing ideas that can draw in new B2B clients? In this video tutorial, you'll learn about some of the best ways to draw in new business to your technology provider firm...regardless of whether you consider it a computer consulting business, VAR, network integrator, IT solution provider, MSP, system builder, or computer repair business.
Watch the Video...

6 IT Services Marketing Steps Built Around Value

Want to attract more customers that are less likely to haggle over the price or to quibble over minor technical details? Check out these six steps that help you to keep your customers engaged, whether with a sales presentation or a written proposal.
Read the Post...

Boost Software Reseller Income Through Consulting

For many small IT businesses, especially computer repair businesses, being a software reseller is just one small additional stream of revenue. Consider these three simple ways to grow your company's profit per sale.

Read the Post...

4 Ways to Improve Your Computer Service Contract Business (Video)

Do you offer service contracts to your small business clients? If so, be sure to watch this video tutorial on four simple ways to improve the computer service contract part of your business.
Watch the Video...

3 Niche IT Consulting Ideas

Let's be honest: there is no shortage of IT consulting services available to customers. If you are starting up as an IT consultant, it may be sensible to carve out your own niche to differentiate yourself from the other firms in your area. Here are just three niche possibilities, to help you begin to get some ideas flowing.
Read the Post...

How to Start a Computer Consulting Business (White Paper)

Starting an IT business? Learn about eleven key steps to take right away to get established professionally in business (pages 3-5). Find out seven ways to keep your expenses low as you ramp up (pages 7-8). Build your initial client base with a simple, very low cost nine-step plan for getting in front of the right decision makers (pages 8-10). Plus fortify your IT startup with four sources of revenue so you don't put all your eggs in one basket (pages 10-11).
Download the White Paper...

One Value Added Reseller's Advice to Startups

Sometimes when you look a little outside of the IT industry, you find some great business building tips. In this interview with a marketing consultant, learn about the importance of pain points, selecting the right partners, and setting your marketing priorities with the right mindset.
Read the Post...

How MindSHIFT Technologies Made It Work

As you start up your new IT business, have you thought about your business’ endgame? Do you hope that you'll find yourself in the position of MindSHIFT Technologies, whose acquisition by Best Buy was finalized in 2012?
Read the Post...

Cloud Computing Certifications -- What Are the Options?

Are you considering undertaking some cloud computing certifications? Given the current trend towards the cloud, this can be a good way to bolster your resume and improve your credentials. New cloud computing certifications keep appearing, but this article suggests three options to start you off.
Read the Post...

How Computer Reseller News (CRN) Segments the U.S. IT Channel

Segmentation is a very powerful tool in any kind of market research, as it allows you to really understand just how different various parts of your target market are. When it comes to the various segments of the North American IT channel, there are very few organizations that understand this fragmentation quite as well as CRN.
Read the Post...

Apple Channel Programs Offer Partnership Options

Does your company specialize in the Mac OS? Apple Channel Programs have four partnership options. Partners can join the one that most closely matches the nature of their business.
Read the Post...

Computer Hardware Distributors May Supply More Than They Planned (Screencast)

Although counterfeit software is already a problem, recent discoveries by Microsoft show this may be just the tip of another iceberg.
Watch the Screencast...

Microsoft Cloud Partner Program Could Add Profits

The Microsoft Cloud Partner Program could prove to be a profitable means of increasing revenue for channel partner companies, namely VARs and MSPs that develop and sell cloud computing solutions to their customers.
Read the Post...

Please Forward to a Friend

Do you know someone else who needs to get clients, build recurring revenue, and grow their business? Please use your Forward button to send this issue to a friend. Thanks!

Subscribe to the SP Home Run Weekly Update Newsletter

If this issue was forwarded to you by a friend, subscribe now at

http://www.sphomerun.com/update

Share Your Feedback

Have some comments to share about this issue? Got an idea for a future issue? We're all ears. Simply hit your Reply button and tell us what's on your mind.

Connect with SP Home Run on Social Media

See What's Coming Up Next Week

How to Market IT Services on the Internet Locally
5 Computer Repair Companies Rocking It on LinkedIn
Hiring Computer Repair Technicians

And much more!

SP Home Run Weekly Update Newsletter - December 17, 2012