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SP Home Run Weekly Update Newsletter - December 17, 2012

SP Home Run Weekly Update Newsletter

December 17, 2012


Top 5 IT Marketing Ideas for Drawing in New B2B Clients (Video)

Top 5 IT Marketing Ideas for Drawing in New B2B Clients Video 200Could your year-end planning use some simple, cost-effective IT marketing ideas that can draw in new B2B clients? In this video tutorial, you'll learn about some of the best ways to draw in new business to your technology provider firm...regardless of whether you consider it a computer consulting business, VAR, network integrator, IT solution provider, MSP, system builder, or computer repair business.
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6 IT Services Marketing Steps Built Around Value

Want to attract more customers that are less likely to haggle over the price or to quibble over minor technical details? Check out these six steps that help you to keep your customers engaged, whether with a sales presentation or a written proposal.
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Boost Software Reseller Income Through Consulting

For many small IT businesses, especially computer repair businesses, being a software reseller is just one small additional stream of revenue. Consider these three simple ways to grow your company's profit per sale.

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4 Ways to Improve Your Computer Service Contract Business (Video)

Do you offer service contracts to your small business clients? If so, be sure to watch this video tutorial on four simple ways to improve the computer service contract part of your business.
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3 Niche IT Consulting Ideas

Let's be honest: there is no shortage of IT consulting services available to customers. If you are starting up as an IT consultant, it may be sensible to carve out your own niche to differentiate yourself from the other firms in your area. Here are just three niche possibilities, to help you begin to get some ideas flowing.
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How to Start a Computer Consulting Business (White Paper)

Starting an IT business? Learn about eleven key steps to take right away to get established professionally in business (pages 3-5). Find out seven ways to keep your expenses low as you ramp up (pages 7-8). Build your initial client base with a simple, very low cost nine-step plan for getting in front of the right decision makers (pages 8-10). Plus fortify your IT startup with four sources of revenue so you don't put all your eggs in one basket (pages 10-11).
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One Value Added Reseller's Advice to Startups

Sometimes when you look a little outside of the IT industry, you find some great business building tips. In this interview with a marketing consultant, learn about the importance of pain points, selecting the right partners, and setting your marketing priorities with the right mindset.
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How MindSHIFT Technologies Made It Work

As you start up your new IT business, have you thought about your business’ endgame? Do you hope that you'll find yourself in the position of MindSHIFT Technologies, whose acquisition by Best Buy was finalized in 2012?
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Cloud Computing Certifications -- What Are the Options?

Are you considering undertaking some cloud computing certifications? Given the current trend towards the cloud, this can be a good way to bolster your resume and improve your credentials. New cloud computing certifications keep appearing, but this article suggests three options to start you off.
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How Computer Reseller News (CRN) Segments the U.S. IT Channel

Segmentation is a very powerful tool in any kind of market research, as it allows you to really understand just how different various parts of your target market are. When it comes to the various segments of the North American IT channel, there are very few organizations that understand this fragmentation quite as well as CRN.
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Apple Channel Programs Offer Partnership Options

Does your company specialize in the Mac OS? Apple Channel Programs have four partnership options. Partners can join the one that most closely matches the nature of their business.
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Computer Hardware Distributors May Supply More Than They Planned (Screencast)

Although counterfeit software is already a problem, recent discoveries by Microsoft show this may be just the tip of another iceberg.
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Microsoft Cloud Partner Program Could Add Profits

The Microsoft Cloud Partner Program could prove to be a profitable means of increasing revenue for channel partner companies, namely VARs and MSPs that develop and sell cloud computing solutions to their customers.
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See What's Coming Up Next Week

  • How to Market IT Services on the Internet Locally

  • 5 Computer Repair Companies Rocking It on LinkedIn

  • Hiring Computer Repair Technicians

And much more!


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