Which computer company slogan should you choose? Naturally, the answer depends on your company and what you offer to your customers. You might gain inspiration from looking at how other computer companies both big and small have tackled the matter.
Just One Word
This approach is often adopted by large companies with a spread of activities. Hewlett-Packard is a case in point, with its “Invent.” Samsung Electronics came up with “Imagine.”
Two to Three Words
Blackhawk has “Powering DSP Development.” While not overly romantic, it immediately positions the company in its digital signal processing market. Cingular Wireless chose “Raising the Bar”—not bad, in that the company name already says what the company does, and the slogan then says how. Nokia’s “Connecting People” neatly sidesteps the IT-technology discussion altogether and launches a flanking attack on your emotions.
Four Words or More
IBM came up with a neat and also meaningful play on words—“We Make IT Happen.” JRC however may need something better than “You Don’t need Wires to Communicate.” If you don’t know that “JRC” is the Japan Radio Company, you wonder what in fact you do need in order to communicate.
A Delicate Balance
A computer company slogan is rarely more than about five words. However, unless you have enormous brand recognition, you may want to avoid “concept slogans” like “Imagine.” In fact, the smaller you are, the more precise you’ll need to make your slogan. If you’re working locally, consider making the name of your locality one of the words of your slogan or your company name.
How much can a good slogan do to rescue a lackluster company name? Would you rather have a great slogan or a great logo? Share your feelings on the matter in the Comments section!
And to follow-through on the tips introduced in this short article, be sure to download your free copy of the special report on the Top 10 IT Marketing Strategies For Consistently Attracting New Business Clients to Your Small IT Business.
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Topics:- B2B Digital Marketing Strategy