A computer company slogan can be an incredibly powerful weapon that cuts through the noise in crowded markets and makes your company stand out from the pack. So if your firm has more than a handful of competitors, slogans and branding are definitely worthy of your time and resources.
In this post, we’ll introduce you to nine related articles on slogans, logos, and branding that can help your firm differentiate from the competition, get in the front of the right decision makers, and win over the hearts, minds, and budgets of small business clients for the duration.
Wikipedia defines a slogan as a “memorable motto or phrase.” To help you cultivate this marketing asset, read these posts:
3 Fixes for Computer Repair Slogans That Need Work – If your computer company has a slogan that needs a makeover, this post gives you a few solid starting points.
Computer Repair Slogans Are Not an Easy Call – As a consumer of marketing campaigns, you probably don’t give much thought to branding and slogans because they get so ingrained in your subconscious that you don’t even realize it’s happening. But slogans aren’t easy to nail down. In this post, SP Home Run contributor Kittie Walker offers five cautionary tips.
You can’t just look at a computer company slogan in a vacuum. It almost always rides along with a logo, branding, and other campaign elements. These posts look at some related logo considerations.
10 Awesome Computer Company Logos To Inspire You – This has proven to be a very popular post among readers and introduces you to 10 worthy examples from all corners of the IT industry.
For Computer Company Logos, Being Quick On the Draw Isn’t Everything – Continuing with a similar theme that you saw earlier in the context of slogans, this post cautions against impulsively-developed logos.
Get Your Computer Repair Logo by Picking Other People’s Brains – Don’t shortchange one of your company’s most precious marketing assets by allowing your logo ideas to solely come from your brain. In this post, SP Home Run contributor Hadley Jones offers tips on drawing others into your logo design creation.
Your Computer Repair Logo Design and 4 Tips to Keep in Mind – A great logo can be a significant accelerant for your marketing campaigns and growth aspirations. To achieve your goals, keep these four tips in mind.
It’s nearly impossible to talk about computer company slogans and logos without including branding the mix:
4 Ways that Branding Can Improve Your IT Sales –This post from a related B2B marketing webinar helps you tie together the connection between branding and your computer company sales strategy.
Consulting Marketing: Concentrate On Your Personal Brand – Very often, those starting a consulting business are kind of all over the place when it comes to their marketing – and completely overlook the need to pay attention to branding. In this post, you’ll learn why branding is so important to consultants and how you can implement this into your practices.
Start Your Own Computer Repair Business and Remember to Brand It! – Branding isn’t just important to consulting. Branding is critical when staring a computer repair business too. This post explains why and how you can brand your new PC repair startup.
The Bottom Line
You may have arrived at this post thinking that you just needed a great computer company slogan. But it’s impossible to think about a slogan without also tying in a logo and overall branding -- to maximize the big picture marketing impact.
What’s been most challenging for you in designing your computer company’s slogan? Please let us know in the Comments area below.
And to follow-through on the tips introduced in this short article, be sure to download your free copy of the special report on the Top 10 IT Marketing Strategies For Consistently Attracting New Business Clients to Your Small IT Business.
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