Biggest SEO Mistake That B2B Tech Marketers Make

If you’re in charge of marketing for a B2B tech company, one of your biggest challenges is getting your website found by the right people, in the right places, at the right time, and in the right context.

With that in mind, I don’t want you to make the biggest SEO mistake that a lot of B2B tech marketers make:

For any business with a considered sales process, SEO by itself is not adequate. Not even close!

Instead, SEO needs to be seen as a traffic generation strategy that supports content strategy, content creation, content marketing, and lead generation. 

B2B technology marketers that either wear the hat of or manage SEO content creators need to think full-funnel (traffic, leads, and customers) and personalized content, both by buyer personas and buyer's journey stages. 

Think of SEO content as more of a team/pod-like effort rather than a single person. 

You need your SEO content strategist plus a content writer, content editor, graphic designer, video producer, and marketing coordinator that manages the website pages, links, blog, and landing pages.

What’s the biggest mistake with SEO that you see B2B technology marketers making? Let me know in the comments.