In a digitally-transformed world, where buyers are doing tons of self-directed research on their own before they're open to having a sales conversation, your brand is so much more today than just your logo, fonts, and hex colors.
Your brand is what your ideal clients and other key stakeholders say about you and your company when you're not in the room. And given how much of the buyer's journey now happens without a company's participation, your content needs to do a lot of heavy lifting for effective brand marketing.
Traditional marketing teams are transforming into internal media organizations that publish and distribute thought leadership and other helpful educational content, including videos, podcasts, eBooks, webinars, and blog posts.
The goal? Build your brand as the go-to subject matter expert in your space. So your ideal prospects fall in love with your content and, by extension, your brand.
This way, when prospects are ready to purchase, your company is for certain on the shortlist -- and if you really knock it out of the park, your brand marketing makes your company the entire shortlist as you've effectively neutralized your competition.
And if you're serious about creating a brand marketing strategy for growing your B2B tech company, be sure to enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups.
Topics:- B2B Lead Generation