Tech executives can gain a significant competitive advantage by investing in customer insight -- getting closer to customers.
So they know their customers better than their customers know themselves.
In a world where a decade of digital transformation has occurred in the past 12 months, this insight is even more critical than ever.
Yet, it can be incredibly time-consuming to gather this research and keep it current.
One of the best leverage points for tech industry executives -- working ON the business instead of IN the business -- is to build systems that automatically gather and analyze trends.
Even more important is to invest in building customer insight into the culture/DNA of the company's marketing, sales, customer success, and product strategy/teams.
Topics:- Content Marketing Strategy