To attract and convert their leads, data centers must educate prospects on how to solve their challenges. It is essential for businesses to build trust with clients and prospects to ensure they believe in your team to fix their problems. Content is the key to developing a trusting client relationship.
In a recent Q&A webinar, we addressed concerns of Data Center CEO’s, Sales Directors, and CMOs relating to sales acceleration, discussing this topic in depth. Interested in watching the webinar recording? If so, access it here: “Data Center Sales Funnel Acceleration Q&A Webinar."
Teach prospects how to solve their biggest problems—even if they are not directly related to your data
Your content should be used as a resource to educate and build trust among prospects. The content must be obsessively focused around your buyer personas; it should be so ridiculously valuable that you could charge for it.
Two-Pronged Emotional Reaction
You are looking for a two-pronged emotional reaction from your buyers that sounds similar to:
- “This blog post is amazing. I have been looking for something like this for weeks—even months—and I have finally found it!”
- “What else do these guys have to say? They have an eBook on this topic; I have to sign up.”
This two-pronged emotional reaction is exactly what you want your buyers to experience when they land on your website.
Premium content behind landing pages needs to be insanely valuable in the eyes of your beholder—the eyes of your buyer personas. Prospects must be willing to trade their business card information to get access to the premium content.
Including conversion paths for various stages sales cycles will allow your data center to gather, qualify, and score leads.
How is your data center attracting and converting leads? Let us know in the Comments below.
To learn more about data center sales acceleration, download the webinar recording Data Center Sales Funnel Acceleration Q&A Webinar.
Topics:- B2B Sales Strategy