{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

How Data Centers Generate More Highly-Qualified Leads

For data centers to generate more highly qualified leads and opportunities, they must attract the right strangers as early as possible in the decision-making process.How Data Centers Generate More Highly-Qualified Leads Early discovery grants the opportunity to:

  • Be a guru or teacher
  • Frame how prospects evaluate different alternatives
  • Influence their buyer’s journey as a whole

Website

Stop assuming your website visitors are ready to buy; this is a huge ultra common mistake often made in data center industry as well as mid-market enterprises and tech in general. Marketers in these industries have the habit of assuming everyone is ready to buy the first time on their first visit; that is not the case.

In fact, in nearly all cases, it is considered a buying process that spans anywhere from weeks to months at times—even if it is a really good enterprise sale. The sales cycle can be even longer than that, so make sure you have a deep understanding of product/market fit and your funnel.  

It is naïve to assume you can treat all of your website visitors the same and actually attract attention. The CFO, CIO, CEO, and compliance officer all care about vastly different issues, so make sure you are not talking to them all the same way.    

Conversion Paths and Content

You need premium content and conversion paths for:

  • Each buyer persona
  • Each stage of the buyer’s journey

Accelerate sales cycles from leads to opportunities and close revenue by using:

  • The content and context of where leads are with workflow automation
  • Lead nurturing 

Does your data center need more highly-qualified leads? Let us know in the Comments below.


To learn more about data center sales acceleration, download the webinar recording Data Center Sales Funnel Acceleration Q&A Webinar.

Data Center Sales Funnel Acceleration Q&A Webinar

Topics: colocation data center