Are you trying to boost sales with digital marketing? In this short video, you’ll gain insight on what matters most to make this happen.
In the digitally-transforming world that we live in, many of the old-school ways of boosting sales are no longer as effective -- or simply way more expensive -- than they were in the past.
And that’s exactly the problem: if your sales team is living in the past, it may be really hard to see just how much your buyers’ preferences have changed.
In many cases, your ideal clients have gotten very used to the convenience of low-friction customer experiences with companies like Amazon, DoorDash, Instacart, Netflix, and Uber. And they want to take what they purchase in their personal lives -- on the business-to-consumer (B2C) side -- and find companies that provide similar experiences on the business-to-business side (B2B).
To boost sales through digital marketing, you will likely need buy-in starting at the top for most small- to mid-sized companies, typically from the CEO or equivalent. Why?
Because the most effective digital marketing requires many businesses to modernize and digitally transform their culture so that their employees are seen as the go-to subject matter experts in their industry.
Silos need to come down, and alignment and collaboration need to increase. Digital marketing done well supports the entire business and customer experience (CX) -- including sales, support, customer success, and product management.
Many times there are turf battles that prevent digital marketing from living up to its full potential.
It's incumbent on a forward-thinking executive sponsor, preferably a chief marketing officer or equivalent, to systematically address internal barriers standing in the way of digital marketing being the core driver of greater differentiation, thought leadership, competitive position, sales cycle acceleration, and scalable, predictable revenue growth.
How is your company using digital marketing to boost its sales? What’s been most successful? What have you found most challenging? Let me know in the comments.
And if you're serious about boosting your sales with digital, enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups.