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How to Improve Conversion Rates Through Email Marketing

Your website’s conversion rates can make or break in many aspects of your company’s overall marketing health, unit economics, and ability to invest aggressively in digital marketing and growth. 

Yet, with so much media competing for the attention of your most important buyer personas and sky-high customer expectations, it’s never been harder to move the needled on customer experience and sitewide conversion rates. 

Two Biggest Factors for Improving Conversion Rates With Email Marketing

 

Two Biggest Factors for Improving Conversion Rates With Email Marketing 

Email list segmentation and email content personalization are both extremely powerful ways to help drive conversion improvements. 

Effective segmentation and personalization start with a strong understanding of your users through buyer persona research, buyer's journey mapping, and the jobs to be done framework.

Urgency and Scarcity in Your Email Copywriting Offer

Urgency and Scarcity in Your Email Copywriting Offer 

To improve email marketing conversions, you can use several ways to improve urgency and scarcity in your copywriting. 

In certain kinds of transaction business-oriented business models, discounting can help to convert users. 

However, talented email marketers often use a variety of bonus strategies to motivate conversions in a specific timeframe.



What’s your favorite way to improve conversion rates through email marketing? Let me know in the comments section down below.

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