Yes! For B2B, video content should be optimized for both YouTube (1920x1080) and LinkedIn (1920x1920 with burned-in transcript).

For B2C, Facebook video and Instagram video are usually a must for most buyer personas.

When in doubt, prioritize the platforms where your most important buyer personas hang out.

Always share video in native format -- for example, uploading the .MP4 file, rather than just sharing the link to the YouTube-hosted URL.

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