Are you looking to attract more of the right people to your business, from the right places, at the right time, and in the right context? Then, if you’re like most marketers or entrepreneurs, you’ve likely prioritized social media and video marketing.
However, using social media video marketing effectively to advance your business's SMART goals is often easier said than done. In this short video, we’ll look at how you can reinvigorate your social media video marketing strategy to help you achieve your business goals more directly.
As content marketing and thought leadership become more video-centric, most content teams will prioritize creating video content with internal and external subject matter experts.
In the past, a heavily-scripted and heavily-produced video would be created as the final step in an omnichannel marketing campaign.
With live streams and podcasting now very much in the mainstream, it's a lot more common for the content creation process to start with a video shoot -- either in-person or on a webcam.
And from there, the video content from the subject matter expert gets repurposed into other formats (video, audio, images, and text) and other lengths (long-form, short-form, and micro-content). See How To Write a Blog Post That Triple Dips for more details on how this plays out.
So it isn't just the transformative impact that content for social media video marketing can have on attracting more of the right people, in the right places, at the right time, and in the right content.
With subject matter expert interviews, video content creation is often now the first step in an omnichannel, integrated campaign that supports your company's growth goals.
How are you using social media video marketing to reinvent your go-to-market strategy? Let me know in the comments.
And if you plan to use your video marketing combined with social media, be sure to enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups.