So you’ve started a tech startup -- which at least for now, is bootstrapped.
Given how buyers research and make purchase decisions in a self-directed way, you know that your tech startup needs to go big on your digital marketing strategy. But with very limited financial resources, you just don’t know where to start -- especially because you don’t come from a sales or marketing background.
So how can you make a splash with your SEO, blogging, and social media marketing?
In other words, what are some low- and no-budget options to get started with digital marketing?
For small business owners that want to level up their marketing (and that don't come from a marketing background), I have a few low-budget recommendations:
Take These Five Training and Certification Courses From HubSpot Academy (Free)
- SEO Course/Certification
- Digital Marketing Course/Certification
- Content Marketing Course/Certification
- Inbound Marketing Course/Certification
- Social Media Marketing Course/Certification
Purchase HubSpot Starter CRM Suite ($50 Per Month)
includes Marketing Hub Starter, Sales Hub Starter, Service Hub Starter, Operations Hub Starter, and CMS Hub Starter
Start a YouTube Channel So You Can Video Blog (Free)
You'll get exposed to video marketing best practices in the Social Media Marketing Course/Certification and Content Marketing Course/Certification.
Record Videos With Your Smartphone (Already Own)
For recording videos, start with your smartphone (good enough for beginners).
Design Basic Images with Canva (Free)
Open a Canva account so that you can make basic graphics for social media (free)