Tips for Branding Your Data Center After Acquisition

Are you a post merger and acquisition (M&A) data center?

What should your data center be doing to brand the new company?

Branding a new company involves two highly critical tactics:

• SMART goals
• Buyer personas

In a recent Q&A webinar, we addressed concerns of Data Center CEO’s, Sales Directors, and CMOs relating to sales acceleration, discussing this topic in depth. Interested in watching the webinar recording? If so, access it here: “Data Center Sales Funnel Acceleration Q&A Webinar.”

SMART Goals

SMART goals are goals that are:

• Specific
• Measurable
• Attainable
• Relevant
• Time-bound

SMART goals are important tactics for businesses to use because:

• They help organizations stay on track
• They hold appropriate personnel accountable
• They delegate responsibilities
• They help businesses measure the success of their campaigns or strategies.

With SMART goals, businesses are able to analyze factors such as their productivity, performance rate, and where their campaign/efforts faltered.

Buyer Personas

Buyer personas are semi-fictional representations of your ideal clients based on research and educated speculation. When developing your buyer persona, it is really important to make sure you do not simply guess or take shortcuts.

Many times, after an M&A has taken place, outdated buyer personas are not forgotten; this is a mistake. After an M&A, everything should start from scratch.

Your target audience is something you should be thinking about before the merger. Also, consider how your current market is going to fit together regarding your sales process. Traditionally, this is something that is vetted out during due diligence.

With M&A, if one of two brands has amazing product/market fit with one or more buyer personas in a certain geographic area, it can be pretty expensive to change that. Again, these are things to be considered prior to a merger.  

How did merge and acquisition affect your data center company? Let us know in the Comments below.

To learn more about data center sales acceleration, download the webinar recording Data Center Sales Funnel Acceleration Q&A Webinar.