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How B2B Marketing Grows Revenue

B2B marketing can be an incredibly powerful revenue growth engine. But in many companies, many internal factors conspire to sabotage B2B marketing’s ...

How to Set Marketing Goals for Your B2B Tech Startup

If you’re leading marketing for a B2B tech startup, you likely face many challenges; one of the least productive yet most annoying: the non-stop ...

Average Customer Lifetime Value (CLV) (LTV) in SaaS: How to Measure and Improve

SaaS (software as a service) startups often leave a lot of money on the table when focusing on the wrong measures of unit economics. Especially when ...

Is Your Customer Acquisition Funnel Ready to Scale? (4 Questions)

A while back, a prospect reached out to me looking for customer acquisition help to attract consultancy clients.   He was looking for a ...

Revenue Marketing Advice for Tech Startup Founders

HubSpot defines revenue marketing as the “process of using different channels and methods to build marketing campaigns that boost customer ...

What is CRM Software?

What is CRM software? Salesforce, the company that invented the CRM SaaS industry, says a CRM system is a “platform that connects your different ...

Social Media Tools for Marketing: 11 Questions You Need to Ask

Social media marketing helps you attract, engage, and delight the right people in the right places at the right time and for the right reasons. With ...

Entry-Level Marketing Jobs and the Skills You Need

In a world where customer expectations have never been greater and a world-class customer experience (CX) is now merely the price of entry, skilled ...

Top 13 Digital Marketing Manager Interview Questions for Tech Startups

Learn about the top 13 Interview questions that tech startups need to ask their digital marketing manager job candidates. These interview questions ...
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