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Reinvent Your Social Media Video Marketing

Are you looking to attract more of the right people to your business, from the right places, at the right time, and in the right context? Then, if ...

Ignoring Buyer Personas is Medieval (Moneyball Marketing)

Buyer personas are chronically underappreciated and underinvested. However, if you’re serious about developing a winning go-to-market strategy, you ...

Supply Chain Crisis: Pause Your Ads Budget? Or Let It Run?

According to Business Insider, “the supply-chain crisis is the result of COVID-19 disruptions paired with a boom in demand. Shortages of workers, ...

Social Media Planning 101 for B2B Tech Startups

In a digitally-transformed world,  your ideal prospects are likely to meet your company on social media long before they meet one-on-one with someone ...

How to Boost Sales with Digital Marketing

Are you trying to boost sales with digital marketing? In this short video, you’ll gain insight on what matters most to make this happen. In the ...

Finding Digital Marketing Experts for Your Company

Run a quick search on LinkedIn Sales Navigator for “digital marketing” professionals, in the Marketing job function, and you’ll find some very large ...

How to Discover Your Competitors' Customer Segmentation Strategy

Segmentation (and its first cousin, personalization) matters more than ever in a digitally transformed world. And while your buyer persona strategy ...

Is a Digital Presence Really a Must-Have?

Wikipedia defines a web or digital presence “as a location on the World Wide Web where a person, business, or some other entity is represented.” In ...

B2B SaaS Marketing: Comparing the Best vs. the Worst

Are you in marketing, sales, channel, revenue, or go-to-market leadership for a B2B SaaS company? A little while back, a reporter asked me to share ...
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