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B2B Social Media Strategy (Getting Started)

With hundreds of millions of professionals active on the leading social media platforms, including LinkedIn, YouTube, Facebook, and Twitter, your ...

What is a Search Marketing Strategist?

In a digitally-transformed world, your brand needs to be discovered in the right places, at the right time, by the right people, and in the right ...

Website Planning Considerations for B2B SaaS and Fintech Startups

In a digitally-transformed world, your digital presence makes your company’s first impression to potential customers.  Because of this, it’s more ...

Outsourced Digital Marketing (Career Advice | A Day in the Life)

A reporter recently asked for my IT-related career advice as it relates to outsourced digital marketing. I've been working in and around the IT ...

What is Customer Churn? (And How to Reduce Customer Churn)

Every kind of business will have a different way of calculating and reducing customer churn. For a SaaS business, make sure that your product roadmap ...

My Digital Marketing Career Advice (From Joshua Feinberg)

A journalist recently asked how digital marketing professionals like me keep up to date, how much time and money I dedicate to training, and what I ...

How to Set and Crush Your SMART Goals for Marketing

B2B marketers often face a big professional challenge among their coworkers and other similar constituencies. Because everyone uses Google, Facebook, ...

Contemplating B2B Website Strategy for Mid-Market and Enterprise Tech Startups

If you’re on the founding team of an early stage (or relatively early stage) tech startup that sells to mid-market and enterprise clients, your B2B ...

Planning Your Digital Marketing Budget for IaaS, SaaS, or Fintech

When it comes to growing revenue for a startup or scale up -- or just about any small company -- in IaaS, SaaS, or Fintech, digital marketing budgets ...
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