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How Tech Startups Compete in the Digital Buyer’s Journey

Many tech startups lack the go-to-market strategy and resources to compete successfully and win deals in the digital buyer’s journey. Here’s how to ...

What is a B2B Growth Funnel?

A B2B growth funnel plays a hugely important role for tech startups. But many startup founders miss one or more layers of the funnel that are crucial ...

What is B2B Flywheel Marketing?

Buyer’s journeys today look more circular than linear, where the results you achieve for your customers dramatically impact your ability to attract ...

Progressive Profiling and the Buyer’s Journey

Progressive profiling can help your company stay with future customers throughout their buyer’s journey (and beyond). Yet relatively few tech ...

Comparing Buyer's Journey vs. Lifecycle vs. Deal Stages

Buyer’s journey, lifecycle stage, and deal stage all help your company understand where a prospect or customer is in their relationship with your ...

How B2B Marketing Grows Revenue

B2B marketing can be an incredibly powerful revenue growth engine. But in many companies, many internal factors conspire to sabotage B2B marketing’s ...

How to Set Marketing Goals for Your B2B Tech Startup

If you’re leading marketing for a B2B tech startup, you likely face many challenges; one of the least productive yet most annoying: the non-stop ...

Average Customer Lifetime Value (CLV) (LTV) in SaaS: How to Measure and Improve

SaaS (software as a service) startups often leave a lot of money on the table when focusing on the wrong measures of unit economics. Especially when ...

Is Your Customer Acquisition Funnel Ready to Scale? (4 Questions)

A while back, a prospect reached out to me looking for customer acquisition help to attract consultancy clients.   He was looking for a ...